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The future is ageing - Development, support and qualification for maturing markets

Explore the potential of job enlargement, business area development, and new services in tourism, gastronomy, and social services to foster the silver economy in Schleswig-Holstein. The project aims to create flexible job opportunities for various age groups and skill levels, focusing on sectors such as elderly care and tourism. By enhancing business areas and offering training programs, the project seeks sustainable regional growth and market advancement in Schleswig-Holstein.

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The future is ageing - Development, support and qualification for maturing markets

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  1. The future is ageing -Development, support and qualification for maturing markets

  2. Fit for the Future ...by using comparative advantages of the natural potential of Schleswig-Holstein Job enlargement and business area development in the intersection of tourism, gastronomy and social services...

  3. STAGE -Social services in tourism, geriatric care and gastronomy geriatric care tourism gastronomy new services, products, sections of employment ... In order to meet the demands of older people with a new quality

  4. Objective: “Fostering silver economy in Schleswig- Holstein for sustainable regional growth” • Job-Enlargement for the sectors of elderly and medical care as well as for the sector of tourism • Flexible Jobs for low skilled employless people • New jobs (to be developed) for young and old people • Enlargement of business areas • SME, regions and markets will set work on being ahead of future demands Philip Plischke

  5. Stage is an association of 5 sub-projects Service employee in elderly care Everyday life assistance Assistant in care and gastronomy Modular qualification of geriatric care oriented towards services Fit for the future ...in 5 institutesin Northern Germany

  6. STAGE -Social services in tourism, geriatric care and gastronomy • Target Group • Young and old employless people • Employees and SME in the sectors tourism industry and elderly care • Regions “Regions and markets in Schleswig- Holstein will set work on being ahead of future demands” Kiel Preetz Meldorf Lübeck Hamburg Philip Plischke

  7. STAGE -Social services in tourism, geriatric care and gastronomy STAGE -Social services in tourism, geriatric care and gastronomy • Activities... • Ø Vocational training for employees and unemployed of all ages • Ø Cooperation with relevant pressure groups • Consulting and coaching of SME • Connecting of enterprises of different branches • Marketing for new products of SME Kiel Preetz Meldorf Lübeck Hamburg Philip Plischke

  8. Service, National and transnational Coordination, Finances SME Counselling Coaching Monitoring Setting up business Marketing costumers: Senior citizens Target group: - SME - Young and old people Training and Coaching for older employees Qualification for disadvantaged Assessment Qualification for vocational preparation Philip Plischke

  9. Experiences of the integrative approach • Good placement of beneficiaries • Interest of SME to develop new business area (especially elderly care and tourism) • Business cooperation fosters the sustainability of new businessfields in low-threshold fields • Strong support of regions • Sensitisation and support for the development of new business areas is neccesary Philip Plischke

  10. Lessons learned • Job-enlargement is only possible in the frame of networking • Enlargement of business areas takes time • Public-private-partnership is important for success • Flexibility of the project partners is necessary • Silver economy offers great potential for new business areas Philip Plischke

  11. Thank You! schiff-gmbh Philip Plischke Ringstr. 54 24103 Kiel plischke@schiff-gmbh.de www.schiff-gmbh.de Philip Plischke

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