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Consumption, Satisfaction, Divestment

Consumption, Satisfaction, Divestment. Consumption. The act of purchase is normally followed by consumption or use. Evaluation continues into the act of consumption by a satisfaction/dissatisfaction response. The probability of repurchase is determined at this point.

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Consumption, Satisfaction, Divestment

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  1. Consumption, Satisfaction,Divestment

  2. Consumption The act of purchase is normally followed by consumption or use. Evaluation continues into the act of consumption by a satisfaction/dissatisfaction response. The probability of repurchase is determined at this point.

  3. Options for Consumption

  4. Buyer’s Regret

  5. Consumption Research

  6. Profit Motivated Consumption Research To find ways to attract new customers and trigger a buying response

  7. Post-Modern Consumption Research

  8. Post - Consumption Evaluation • The Customer Satisfaction/Dissatisfaction response • Implications – Inducting new customers, customer retention, competitive role in product/service quality.

  9. Satisfaction A post-consumption evaluation that a chosen alternative at least meets or exceeds expectations

  10. Categories Of Consumer Expectations

  11. Expectancy Disconfirmation Model-Richard Oliver

  12. Divestment

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