The Greatest Gift You Can Give a Senior Citizen This Year is a Prescription Drug Card

1. Presented by Kathleen Lodl & Judy Weber University of Nebraska-Lincoln The Greatest Gift You Can Give a Senior Citizen This Year is a Prescription Drug Card

2. Collaboration • University of Nebraska Cooperative Extension • Nebraska Senior Health Insurance Information Program • UNL Communications & Information Technology

3. Key People • Project Leaders • Elizabeth Birnstihl, Associate Dean • Kathleen Lodl, 4-H Youth Development Specialist • Judy Weber, Project Coordinator • Cooperating Partner • Amy Larrick, Training Specialist, Nebraska Senior Health Insurance Information Program • Educators • 40 UN Extension Educators and Assistants and trained volunteers

4. Getting Started • Recruitment of Staff • Informational emails via listservs • Information • 3 Conference Calls • Education • Training online and by phone

6. Getting Started • Recruitment of Staff • Informational emails via listservs • Information • 3 Conference Calls • Education • Training online and by phone • Marketing • News releases and PSAs

7. Cadre of Trained Staff

8. Goals • Awareness • Education • Enrollment

9. Avenues Used • Presentations • Distribution of Personal Information Worksheet • News releases/articles • Columns • PSAs: Television/radio across Nebraska • Television programs • “Clinics” at various locations

10. Avenues Used (Continued) • Collaboration • County Senior services agencies • Area agencies on aging • Health Departments • Low income housing groups • Future Business Leaders of America (FBLA) • Newspapers • Radio and television stations

14. Evaluation • Requested by January 15

15. Results • Civic or Organizational groups contacted 177+

16. Educational Committees Senior Housing Units Senior Centers Social Clubs Extension Boards Public Health Boards Senior Nutrition Centers Churches & Church Groups Family Support Agencies Rotary Clubs Ministerial Associations County Commissioners

17. Assisted Living Centers & Nursing Homes DAR NRCS Commodity Distribution Centers Food Pantries Community Action Agencies Omaha Housing Authority Towers Low Income Housing Facilities Youth Groups County Diabetes Education Team & Classes

18. Results (Continued) • Those receiving and using worksheet for self or others 834+

19. Results (Continued) • Estimated news releases and PSAs 334+

20. Results (Continued) • Estimated reader/listener Over 199,900

21. Results (Continued) • On-site assistance sessions 28

22. Results (Continued) • Estimated volunteers recruited to help beneficiaries with worksheet 42

23. Results (Continued) • Beneficiaries receiving individual assistance with worksheets 682

24. Results (Continued) • Medicare recipients actually enrolled for credit and/or cards as a result of Cooperative Extension involvement 521

25. Results (Continued) • Potential Savings: $820,320

26. Anecdotal Responses “I’m going to save $135 per month! Now we can live again!”

27. Anecdotal Responses "Now I can get out of debt before I die!"

28. Anecdotal Responses "I helped 12 families save a total of $8,130!"

29. Anecdotal Responses "My mom was so excited when she found she will save over $150 a month on her diabetic drugs.''

30. Anecdotal Comments "The money they saved is nearly $1,000 annually that can be spent to stock their cupboards!”

31. Goals for 2005 • Extension faculty/staff continue with education and promotion • Multi-faceted satellite training conference co-led by Extension, CMS and SHIIP • Production of powerpoint for staff

32. Goals for 2005 • Continue marketing efforts to develop awareness of 2006 Medicare changes • Additional news releases (Part D)

33. Goals for 2005 • Concentration of efforts for under-served populations • Madison Latino Community Center

34. Nebraska, possibilities…..endless!