1 / 11

10 th Anniversary O b s e r v a n c e _________

10 th Anniversary O b s e r v a n c e _________. Strategy Plan and Program Activities. Goals. Build 9/11 into the largest and most significant annual catalyst for citizen engagement. Promote the important role of service as an expression of healing and remembrance.

gabi
Download Presentation

10 th Anniversary O b s e r v a n c e _________

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 10th AnniversaryO b s e r v a n c e_________ Strategy Plan and Program Activities

  2. Goals • Build 9/11 into the largest and most significant annual catalyst for citizen engagement. • Promote the important role of service as an expression of healing and remembrance. • Help NPOs build capacity and marketing expertise with 9/11 as a key catalyst.

  3. Measurement • Broad national awareness • 5 million+participants • Record-setting volunteer generation • Cultivation of “impact” citizen activists • Adoption of best practices

  4. Program Priorities • Nationwide mobilization strategies that touch millions of Americans • Innovative technology and social media initiatives to simplify and promote widespread engagement • Comprehensive education initiatives to teach upcoming generations about 9/11 constructively • Reflection and remembrance programs that pay tribute to the 9/11 victims, heroes and volunteers

  5. Mobilization Targets 1,000,000 nonprofits, employers, faith, and other organizations • Signature service projects in major cities • High profile Kick-off Events with celebrities and officials • Thousands of t-shirt wearing volunteers ready to serve • Leading radio station promoting events live on the air • Strong national and local media opportunities

  6. Mobilization • Supporting service projects in 20 other cities • Thousands of independent projects cultivated through the very powerful affiliations of partners • Partnership with Facebook to drive individual participation and self-directed engagement • NPO training to help build capacity and enhance effectiveness in digital marketing • CEO-lead outreach to businesses nationwide

  7. Remembrance • New application that will enable individuals to dedicate their service to 9/11 victims and post messages of support from 911dayofservice.org • Create an online and offline Tribute Mosaic • Every project leader will have an opportunity to dedicate their service activity to a 9/11 victim and to gather and upload photos and messages • Participate in the New York Says Thank You nationwide Ground Zero Flag Stitching Tour

  8. Technology • First ever “one stop” destination to adopt and support any charitable cause in U.S. • Guidestar, AFG, NFG, and HandsOn contributed to new tool • Enhanced search tools • Custom Facebook app • Active social media strategy • Cultivate “impact” volunteers

  9. Education • 9/11-related Learn and Serve lesson plans to be used in 50,000 - 100,000 classrooms • Outreach will target 500,000+ teachers • Educational town hall series for colleges and some high schools, featuring story telling by 9/11 survivors, heroes and families • DVDs, Webcasts and other program elements to be available to teachers leading up to 9/11

  10. High Profile Events Capturing the Nation’s Attention • 9/11 victims, rescue and recovery workers,and volunteers recognized at the Points of Light Extra Mile National Monument • First Lady Michelle Obama/former First Lady Laura Bush invited to present award and issue joint Call to ACTION for the 9/11 observance • 10th Anniversary Call to Service Televised Concert

  11. 10th AnniversaryO b s e r v a n c e_________ Strategy Plan and Program Activities

More Related