Company presentation

1. Company presentation 2011

2. Contents • Business concept, vision andcore values • Our plants • Facts in brief • Owner – Orkla • Our history • Organisation • Our social responsibility • Contact

3. Business concept Procordia produce, market and sell food and drink under strong and well-known Swedish brands

4. Vision and core values Our love of food and drink will win the people’s hearts. Love of food and drink Curiosity Closeness

5. Our plants Örebro, NärkeRisifrutti Dry desserts Soups Vansbro, DalarnaPizza Quiches/Pies Dessert pies/Cakes Kumla, NärkeDrinksRefrigerated ready-made food Creams Tollarp, SkåneJamsMarmalades Eslöv, SkåneReady-made food Potato products Pickled vegetables Fågelmara, BlekingeKetchup Dressing

6. From the soil to the table – Follow a cucumber's journey About a cucumber

7. Procordia – Facts in brief • Turnover SEK 3.3 billion (2010) • Employees approx. 1,000 • Head office Eslöv • Plants Vansbro, Örebro, Kumla, Fågelmara, Tollarp and Eslöv • Brands Felix, Ekströms, BOB, Risifrutti, Grandiosa,Paulùns, Fun Light, Den GamleFabrik, Liva, Önos • Owner: The Norwegian Group Orkla

8. Part of a global corporation – Orkla in brief • Operations around the world • One of the largest listed companies in Norway • NOK 57 billion in turnover in 2010 • 30,000 employees

9. Orkla – Organisation Orkla Foods Nordic is made up of the following (in order of size): • Stabburet (Norway) • Procordia(Sweden) • Abba Seafood (Sweden) • Orkla Foods Fenno-Baltic (Baltic States) • Beauvais (Denmark) • Bakers (Norway)

10. This is how it all started... Henrik Eberhard Ekström develops new soft drinks and mineral water. He produces moustache wax, ink, boot cream and Sweden’s first chocolate bar. Herbert Felix establishes the first industrial pickling plant in Eslöv and lays the foundation for Felix. 1903 1948 1848 1939 Shop owner Frank-Olof Jansson establishes the company Kumla Fruktindustrier AB (which later becomes BOB) together with Hakon Swenson, the founder of ICA Group, one of the leading companies in Norther Europe. The first step in the history of Önos is taken in Tollarp, where RagnarWollin starts producing wine from locally grown fruits.

11. And development continues... 1990 Ekströms starts to market and sell products from Den Gamle Fabrik on the Swedish market 1992 The FUN Light brand is launched 1993 The Risifrutti brand is launched under BOB Industrier 1993Ekströms and Önos merge into Ekströms Önos AB 1993 Norwegian Orkla acquires BOB Industrier from ICA 1995 Felix and Ekströms Önos merge into Procordia Food AB. Head office in Eslöv 1995 Orkla acquires Procordia Food 1996 Bob Industrier is merged into Procordia Food 2003 Procordia starts to sell pizza under the Grandiosa brand. 2006 Procordia acquires the companyUplands Paj in Hofors. 2007 Procordia takes over responsibility for sales of the Pastella brand in Sweden. Pastella is now sold under the Felix brand. 2008 The Liva brand is launched – a brand speciallydeveloped to meetvariousdietaryneeds. 2009 Procordia takes over responsibility for sales of products under the brand Paulúns.

12. Our organisation- Two business units Procordia FoodSolutions Procordia Retail

13. Procordia Retail • One of Sweden's leading retail organisations • Market leader in 17 out of 26 product categories • Our goal is to create long-term and profitable category growth for our customers

14. Procordia Retail- We have a broad range of • frozen ready-made food, including pizza, quiches/pies and meatballs • refrigerated ready-made food, including rice pudding and brown beans • refrigerated and frozen potatoproducts and mashed potatoes • pickled vegetables • jams, marmalades, sauces and jellies • fruit syrups, table drinks and juices • snacks and desserts • muesli, breakfast cereals and energy bars • fresh pasta • creams and fruit soups • frozen berries

15. Procordia FoodSolutions • Restaurants and catering • Public sector • Fast food • Export sales • Contracting production

16. Procordia FoodSolutions - We have a broad range of • minced meat dishes, hashes, quiches, pies, soups, potato products • ketchup, salsa, chilli sauce, dressing, mustard • pickled vegetables • fruit syrups, fruit drinks, juice concentrates, jams, sauces, marmalades • fruit and berry soups, creams, compotes and desserts • extra energy-rich food for eldery – Liva. • serving systems • vending products

17. Sales breakdown 2010 Turnover SEK 3.3 billion 7% 13% 15% 65%

18. Our social responsibility – Code of conduct • We set high standards for how the food we produce affects humans and the environment • We work towardssustainableagriculture • We set high standards for business ethics and integrity • We work with suppliers who actresponsibly • Wepaycloseattention to what is going on in the world aroundus • We shall have a good and developing working environment

19. Our love of food and drink • We demand good animal care and sustainable agriculture • We demand that our product ingredients maintain a high and uniform quality • We want to simplify day-to-day life for families • We want to stimulate and inspire dining pleasure in schools and the healthcare sector

20. Our responsibility – Honest and good food Ingredients and labeling Nutrition and health Quality • Development of alternative products with less sugar and salt • Liva energy-rich food for elderly • Felix SärNär food for people with allergy • Paulúns health products • BRC Global Standard for Food Safety – highest rating • ISO 17025 accreditation • Consumerdialogue • School kitchencontest “Årets Felix” • Review of recipes and productingredients • Onlynecessary additives • Applying certified labeling standards

21. Our responsibility – We protect our environment Agriculture Climate Packaging • FSC-markedpackaging • 50% recycled glass • Reduced plastic • Collaboration with suppliersand customers • Promotion of IP certified farming • We regulate usage of fertilizers and pesticides • Reducedenergy and water consumption • Fewertransports • ISO 14001 • Food wasteturned into biogas and animal feed

22. Our employees We believe that it take commitment, consideration and knowledge on the part of our employees to develop the tastiest brands in Sweden. The cornerstones of the culture at Procordia are: • A willingness to improve • Honesty and responsibility • Simplicity • Teamwork

23. Our employees Thomas Tegnefur, salesperson of the year 2010 • Good and friendly working climate • Training and development programme • Career development • Mentor programme • Focus on health, environment and safety • Competitive benefits

24. Our social responsibility • Code of conduct • Global Compact's ten principles, ILO rules • Sedex • Training in ethical trade • Partnerships and sponsoring: • Local associations • National sports competitionsVansbrosimningen andVasaloppet - The Hunger Project - Hand in Hand We support The Hunger Project