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CHAPTER 1 Marketing Management Series Event

CHAPTER 1 Marketing Management Series Event. Purpose The Marketing Management Series Event consists of a 100-question multiple-choice comprehensive exam and role-plays.

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CHAPTER 1 Marketing Management Series Event

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  1. CHAPTER 1Marketing Management Series Event • Purpose • The Marketing Management Series Event consists of a 100-question multiple-choice comprehensive exam and role-plays. • The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action.

  2. CHAPTER 1Marketing Management Series Event • Scenario • Solid Trust Homes has called upon you to help stop the unfavorable publicity. • You must outline a strategy that includes steps to overcome all of the negative publicity that Solid Trust Homes has received due to poor construction and unhappy customers. • The goal is to create satisfied customers who, through word-of-mouth, will share positive comments with prospective customers.

  3. CHAPTER 1Marketing Management Series Event • Description • You will have 10 minutes to prepare your strategy for the role-play and another 10 minutes to explain it to the judge. • The judge has 5 minutes to ask questions related to the presentation.

  4. CHAPTER 1Marketing Management Series Event • Performance Indicators Evaluated • Explain the nature of positive customer/client relations. • Demonstrate a customer-service mindset. • Explain management’s role in customer relations. • Explain warranties and guarantees. • Evaluate customers’ experiences.

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