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An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013

RIDING THE “BLUE WAVE” . An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013. The Blue Wave is Rapidly Approaching. World Blueberry Acreage from 1995 to 2012 Increased from 50,000 Acres to Over 231,000 Acres.

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An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013

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  1. RIDING THE “BLUE WAVE” An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013

  2. The Blue Wave is Rapidly Approaching World Blueberry Acreage from 1995 to 2012 Increased from 50,000 Acres to Over 231,000 Acres

  3. Consumption continues to rise! “USDA-ERS calculations revealed an impressive increase in national per capita consumption of blueberries, rising from 0.26 pounds in 2000 to nearly 1.3 pounds per person in 2011.” Goal for 2015: 3 pounds per person!

  4. HEALTH Drives Blueberry Consumption

  5. Crop Value Tracks with Promotion of Health Research USHBC Source: USDA, ERS, May 2012

  6. Health Benefits of Blueberries Go Far Beyond Antioxidant Activity!

  7. Current Areas of Focus in USHBC Health Research Brain Health, Cancer, Metabolic Syndrome Cognitive Function Anti-inflammation Obesity Cardiovascular Function Insulin Sensitivity Brain Injury Gout Cancer

  8. Metabolic Syndrome If you have any 3 of these conditions: • Abdominal obesity (pot belly) • High cholesterol/high triglycerides • High blood pressure • High blood sugar/Insulin resistance • Inflammation (High CRP) Diabetes, Heart Disease, Reduced Cognitive Functioning

  9. 1 in 4 Americans has Metabolic Syndrome! Prevalence Increases with Age Ages 18-39: 10% have it Ages 60-79: 40% have it!

  10. United States, T

  11. How Much is Enough? 1 cup a day: Fresh or Frozen www.blueberrycouncil.com Your source for recipes/photos/health research information and MORE!

  12. How does the USHBC drive demand? • Primary Target: • Women 25 to 45 • Average to Above Average Income • Mothers and Young Professionals • Secondary: • Women 45+

  13. How does the USHBC drive demand?

  14. How does the USHBC drive demand?

  15. How does the USHBC drive demand? Twitter: @Blueberry411

  16. How does the USHBC drive demand?

  17. How does the USHBC drive demand? Foodservice Promotion

  18. How does the USHBC drive demand? The USHBC export program promotes fresh, processed and further processed blueberries with a focus on: PeoplesRepublic of China, Tawain, South Korea, Japan, India, UnitedArabEmirates, Mexico, Brazil, and Northern Europe.

  19. How does the USHBC drive demand? • USHBC goal: • 2015: blueberry exports to 15% of total production • 2012: 7% (115.5m pounds) exported

  20. www.RideTheBlueWave.com Your USHBC resource!

  21. BLUEBERRY ALERT SYSTEM The alert system is open to all blueberry growers, handlers, and marketers! SIGN UP HERE! http://www.blueberrycouncil.org/members/amerilert-tools/?type=signup Be among the FIRST to receive industry updates and important notifications with the Blueberry Alert System. Providing us with your contact information allows us to contact you quickly and efficiently via email, text message and voice phone call, with important news related to the blueberry industry.

  22. RIDE THE BLUE WAVE • Ride the Blue Wave is your up-to-date industry resource, on your cell phone, at all times! Quickly and easily access the following information with a single touch: • USHBC market promotion updates • Up-to-date health research findings • Blueberry usage, demographics and statistics • Little Blue Dynamos® logo • To add Ride the Blue Wave to your iPhone, follow three easy steps*: Finished! Industry info at the touch of a button Type www.ridethebluewave.com in your web browser and tap the button to add to Home Screen Add to Home Screen

  23. Kathy Blake Kathy.Blake@PadillaCRT.com 646-218-2019

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