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iPod

iPod. (And How It Help Apple Take Over the World). iPod Background. Introduced on October 23, 2001 First iPod had a 5 GB hard drive Steve Jobs said it would put, "1000 songs in your pocket." . More iPod Background. The iPod was named by a freelance copywriter, Vinnie Chieco.

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iPod

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  1. iPod (And How It Help Apple Take Over the World)

  2. iPod Background • Introduced on October 23, 2001 • First iPod had a 5 GB hard drive • Steve Jobs said it would put, "1000 songs in your pocket."

  3. More iPod Background • The iPod was named by a freelance copywriter, Vinnie Chieco. • He thought of the name after remembering the movie, “2001: A Space Odyssey”. • Apple had the name registered for internet kiosks that they had never used.

  4. New Styles, New Storage • Since the release of the first iPod, Apple has released 3 new iPods: the iPod Mini, the iPod Nano, and the iPod Shuffle. • They have also released an iPod Photo and iPod Video.

  5. New Styles, New Storage • As the new iPods were introduced, customers were also given a choice of how large of a hard drive they wanted. iPods now came in storage capacities from 512 MB to 80 GB.

  6. High Demand = High Profits • Since MP3 players were introduced into the market, iPod has held a major portion of the profits. • The iPod has increased in sales from selling 125,000 in the first fiscal quarter to selling over 21 Million is the last fiscal quarter.

  7. High Demand = High Profits • Effective Advertising and Limited Edition iPods have also help Apple sell the MP3 player. • Limited Edition examples: iPods with Madonna autograph; the U2, How to Dismantle an Atomic Bomb, edition; Apple even came out with a Harry Potter Edition.

  8. High Demand = High Profits • While the actual iPod is a constant seller, Apple has also made lots of money off iPod accessories. • Earphones, iTrips, Speaker Systems and many other extras has also helped Apple’s revenue.

  9. High Demand = High Profits • One major adventure that has created money for Apple was the launch of iTunes. • At about $1 dollar a song, and if the user actually paid for all their songs from iTunes, the average iPod would hold over $10,000 dollars worth of music.

  10. What Does This Mean for Apple? • The giant success of Apple’s iPod, along with Apple’s other products, has created an average company profit of nearly $1 Billion dollars per quarter.

  11. What Does the Future Market Hold? • While iPods will, predictably, still hold the majority of MP3 sales, other companies are trying to also cash in. • One example is Microsoft’s Zune.

  12. Sources: • www.wikipedia.com • http://www.wired.com/news/columns/cultofmac/0,71956-2.html • http://www.apple.com/pr/library/2002/jan/16results.html • http://www.apple.com/pr/library/2007/01/17results.html • http://www.macworld.com/news/2002/12/10/ipod/index.php

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