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Broadband market Trends & Strategy

Broadband market Trends & Strategy. Dimitris logothetis Ericsson hellas. THE new broadband Reality. Everything connected. Part of daily life. Broadband becoming a necessity. Mobility. Internet connection. EVERYTHING WILL be connected.

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Broadband market Trends & Strategy

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  1. Broadband market Trends & Strategy Dimitris logothetis Ericsson hellas

  2. THE new broadband Reality Everything connected Part of daily life Broadband becoming a necessity Mobility Internet connection

  3. EVERYTHING WILL be connected Intelligent transport, industry and society, smart utilities Drivers • Entertainment, security, health • Productivity, new revenues • Sustainability, regulation Connectedconsumer electronics • Broadband ubiquity • Declining cost of connectivity Enablers

  4. Broadband Benefits for society 10% of British Telecom employees working remotely has reduced travel by 17% or ~69 million miles per year Widespread use of broadband can increase Australian GDP by 1.4% (or AUD 15b) in 5 years A 4% broadband growth could give 1.8 million jobs and $132 billion in payroll over 10 years in California Telstra's mobile broadband enables productivity gains of 9-27% USD 2.15 saved on each electronically filed U.S. tax return – error rate reduced from 20% to less than 1% U.S. productivity gains from mobile broadband will generate $860 billion in additional GDP over the next decade Sources: Ovum, iReach, OECD & CIE

  5. inflection points driving ICT THINGS 50 billion Digital society Sustainable world 2nd Inflectionpoint Personal mobile 1st Inflectionpoint PEOPLE 5 billion Global connectivity 1 billion PLACES 1875 1900 1925 1950 1975 2000 2025 Source: Ericsson

  6. Technology EvolutionBroadband Capacity 2000x 2000x FTTH LTE advanced GPON LTE VDSL2 HSPA Evolved VDSL HSPAEvol ADSL2+ HSPA SDSL ADSL EDGE 2015 Fixed Mobile Last mile Bandwidth 1Gbps 100Mbps 10Mbps 2Mbps 500kbps 1990 1995 2000 2005 2010

  7. Deep Fiber Access technologiesaccelerated copper speeds enabled by vectoring Fiber to the Node VDSL2: 20 - 100 Mbps 0.3 – 1.0 km: 40 -100 Mbps 1.0 – 1.8 km: 20 - 40 Mbps Fiber to the Curb VDSL2: 100 - 160 Mbps Fiber to the Building VDSL2/LAN in-building: 100 - 160/1000 Mbps Copper Fiber 0.3 km 1000 ft 1.0 km 3000 ft 1.8 km 5500 ft 4.0 – 5.0 km 12000 – 15000 ft MDF at local exchange Deep Fiber Access Classic DSL ADSL: up to 8 Mbps ADSL2+: up to 24 Mbps Fiber to the Home point-to-point fiber / GPON user access: 1000 - 2500 Mbps Future FTTH pmp fiber / 10GPON & WDM-PON user access: 10 Gps- 100 Gbps L1 peak rate capability per access topology type

  8. HSPA evolutionpeak rate in mbps … 168 Multi carrier (4) + 64QAM + MIMO 84 Multi carrier (2) + 64QAM + MIMO Multi carrier (4) + 64QAM or 42 Multi carrier (2) + 64QAM MIMO + 64QAM or 28 MIMO 21 64QAM 7 HSPA

  9. Ericsson FTTX Projects P2P P2P P2P P2P P2P FTTH FTTH FTTH FTTH MDU, FTTH FTTH FTTH FTTH FTTH MDU, FTTH FTTH FTTH FTTH, FTTC MDU, FTTH FTTH FTTH FTTH FTTH FTTH FTTH, MDU FTTH FTTH P2P FTTH FTTH, MDU FTTH P2P FTTH FTTH SingTel India P2P

  10. Main citizens benefits: • Improvement of quality of life due to: • simplified public transactions • more transparent and citizen-focused public administration • benefits from new electronic services Building the Smart Society in greecethe ericsson experience Ericsson has already helped 14 municipalities in Greece in their transition towards the Digital Society to-date

  11. Ministries Service Multi- Network Metropolitan Area FROM MANs to Smart Cities High Definition TV Broadband Internet Access to Multi Media content Tourism Hotels & Resorts High Tech Workplace Video Conferencing Call Center Distant Learning Remote Teaching University Secure Communication Public Internet Services Industry Shopping Remote Monitoring E-Health services Mobile Money Mobile Payment E-commerce Hospital Operator Networks Living & Home Office Traffic & Transportation High Definition TV Broadband Internet Multi Media Personalization Automated Meter Management Traffic Control & Information Passenger Information Systems Street Light Management Area Surveillance / Public Safety Mobile Broadband Base StationorFixed Broadband DSLAM Backhauling

  12. summary • Broadband benefits society • GDP increase • Productivity • Job creation • Towards sustainable societies • Technological advancements make things easier • From ADSL2+ to VDSL2 and xGPON & GPRS to LTE • Both fixed and mobile broadband will co-exist • Let’s all work together to make broadband available to every Greek citizen

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