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Industry Research

Industry Research. Finding the Industry. NAICS vs. SIC vs. taxonomy NAICS 31 Manufacturing 311 Food Manufacturing 3119 Other Food Manufacturing 31191 Snack Food Manufacturing 311919 Other Snack Food Manufacturing Look to companies themselves Hoovers Academic BSC or ABI/Inform.

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Industry Research

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  1. Industry Research

  2. Finding the Industry • NAICS vs. SIC vs. taxonomy • NAICS 31 Manufacturing 311 Food Manufacturing 3119 Other Food Manufacturing 31191 Snack Food Manufacturing 311919 Other Snack Food Manufacturing • Look to companies themselves • Hoovers Academic • BSC or ABI/Inform

  3. Industry Overviews • IBISWorld • NetVantage (S&P) • Value Line • Business & Company Resource Center • ProQuest • First Research Industry Profiles (publisher) • Business Source Complete (BSC) • Management & Marketing Consultancy Industry Profile • Casinos, Gaming & Wagering • CHAPTER 1: MARKET ASSESSMENT.

  4. Industry Internet Websites • Alacra Industry Spotlights • Bizstats (BizMiner) • BLS Industries at a Glance • American Chemistry Council Economics & Statistics • Yahoo Industry Center • Deloitte Industries • University of Pitt Industry Research or Emory’s Libguides • Valuation Resources

  5. Associations & Conferences • Encyclopedia of Associations • Associations Unlimited • Conference Alerts (internet) • Conference Papers Index (database)

  6. Trade Journals

  7. Trade Journals • Google “Mexican restaurant industry magazine” • Business Source Complete or ABI/Inform • Business & Company Resource Center • Ulrich's International Periodicals Directory

  8. Research Plan • Identify your industry (NACIS, SIC, & Taxonomy Codes) • changes over time? • Identify Trade Associations • statistical data? • SMEs? • Identify Trade Magazines • editors? • authors? • look upstream & downstream

  9. Industry Norms & Ratios • Hoovers Academic • NetAdvantage • Industry Norm Books • Company’s 10K (item1, part /business strategy, operations/structure) • NABE Micro Industry Sites

  10. Market Share & Competitors Market Share & Size • Tablebase • Business & Company Resource Center • Industry Ratio Books • Guesstimation? • Trade/Industry Buyers Guides and Statistics Competitors • SIC/NAICS Codes • 1--K Competition Section in Company’s 10K SEC filings • Hoovers Academic orNetVantage

  11. Best Practices • Business Source Complete • ABI/Inform Global • Conference Board

  12. Unique Industry Information • IRS Audit Guides • EPA Sector Notbooks • ITA Trade Development Page • Market Research Library (US Commercial Service) • Industry Studies Program of the Industrial College of the Armed Forces

  13. Industry Templates • PEST (or PESTLE) Analysis • Porter’s Five (5) Forces • BCG Matrix • GE/McKinsey Grid

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