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Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board

Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc. About Nikkei BP. Incorporated: April 1969 Publisher of: 43 magazines, 3 newsletters & 80+ websites

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Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board

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  1. Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc.

  2. About Nikkei BP • Incorporated: April 1969 • Publisher of: 43 magazines, 3 newsletters & 80+ websites • Fields covered: Management, service, electronics, mechanical engineering, computer, personal computing, network, construction, medicine, health and biotechnology • Other businesses: Books, online, exhibitions, seminars, education, research, consulting • Annual sales in 2002: 59 billion yen (subsidiaries not included) • Number of employees: Approximately 1,000 Nikkei Business Publications, Inc.

  3. Sales (1998～2002） Nikkei Business Publications, Inc.

  4. Non-reader revenues Nikkei Business Publications, Inc.

  5. Breakdown of non-reader revenues 61.4 59.23 52.56 40.72 40.06 Nikkei Business Publications, Inc.

  6. Online: Plans for the next three years • Double online ad sales • Increase content sales revenue by a fivefold • Offer research services based on the universe of registered users (2 million as of end of 2002) • Sell 5 billion yen of Nikkei BP’s products online BizTech top page Nikkei Business Publications, Inc.

  7. Exhibitions and seminars • Ten exhibitions planned in 2003 -- Including WPC EXPO, the largest IT showcase in Asia • Over 100 technology and management seminars in 2003 -- In cooperation with print magazines • Target: Increase revenues in this area by 150% over the next three years -- From 2.8 billion yen in 2002 to 4 billion yen in 2005 WPC EXPO 2002 Nikkei Business Publications, Inc.

  8. About Nikkei BP Consulting, Inc. • Incorporated: March 2002 • Key services: Surveys, researches, market forecast and consulting services • Target: Increase revenue from 1.4 billion yen in 2002 to 2.4 billion yen in 2005 Technology Award Winners Nikkei Business Publications, Inc.

  9. About Nikkei BP Learning, Inc. • Incorporated: April 2001 • Key services: Classroom operations, e-learning services and seminar operation • Target: Triple revenue from 300 million yen in 2002 to 900 million yen in 2005 Classroom training Nikkei Business Publications, Inc.

  10. Internet Age: What is different • The age of five key medias: Newspapers, magazines, television, radio and the Internet • Intensive media competition brings down the price of information • Need for information of greater diversity and higher specialty -- more quickly • Publishers burdened with higher costs of implementing and operating Internet systems Nikkei Business Publications, Inc.

  11. Internet age: What is needed • Offer specialized information of the highest quality • Charge money for content and other services • Provide total solutions • Develop human resources and secure effectiveness in management Nikkei Business Publications, Inc.

  12. Thank you!! Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc.

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