Marketing Plan

1. Project 8 Marketing Plan

2. What is Marketing? • Advertising • Selling • Delivering

3. 4 P’s of Marketing • Product • Place • Price • Promotion

4. Product • What products/services will you sell?

5. Marketing Plan - First Section: Marketing Plan I. Product D’s Dress Shop will offer the following products and services: Dresses for Everyday Dresses for Special Occasions Cutting Sewing Zippers Buttonholes Alterations Save as: Marketing Plan – Project 8

6. 4 P’s of Marketing • Product • Place • Price • Promotion

7. Place • Where • LOCATION • LOCATION • LOCATION

8. Marketing Plan - Second Section: II. Place Day-to-day operations of the business will be conducted as follows: • Dress designing, fittings, and pattern-making will be conducted at the owner’s residence located at 123 Main Street, Brunswick, Ohio 44236. • Dress fittings and product delivery will be conducted at the customer’s location or the business location which ever is most appropriate for the customer. The customer base will be within the Brunswick city limits.

9. 4 P’s of Marketing • Product • Place • Price • Promotion

10. Price • Fair • Profit • Too Cheap? • Too Expensive?

11. Marketing Plan - Third Section: • Price D’s Dress Shop pricing structure is as follows:

12. Promotion • Flyers or sell sheets • Print advertisements • Brochures or pamphlets • Business cards • E-mail newsletters • Web sites • Billboards • Direct Mail

13. Marketing Plan - Fourth Section: • Promotion D’s Dress Shop will use the following advertising methods: • Local newspaper advertisement • Distribute brochures, promotional letters, and/or business cards to local businesses in the Brunswick area (either in person or by direct mail). • Website created by the owner.