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Sales Guide of DHD-131 . Intel Wireless Display TV Adapter. Version 1.0 D-Link HQ, Jan. 2011. D-Link Confidential. Contents . Product Competition Overview Positioning Highlights Selling Point Technology Briefing Product Portfolio Competitive & Comparative Analysis
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Sales Guide of DHD-131 Intel Wireless Display TV Adapter Version 1.0D-Link HQ, Jan. 2011 D-Link Confidential
Contents • Product Competition Overview • Positioning Highlights • Selling Point • Technology Briefing • Product Portfolio • Competitive & Comparative Analysis • Product Position/Main Competitors • Key Comparison
Product Competition Overview • Market update • Intel in 2010, the U.S. Consumer Electronics Show (CES) Conference, announces a new radio show (Wireless Display; WiDi) technology, through WiDi technology to your notebook (NB) screen display, wireless transmission To the TV, and large-size displays, in the September 2010 San Francisco IDF forum, WiDi technology to further expand the Tablet PC (Tablet PC) products. • Intel WiDi technology uses standard Wi-Fi, and standard Wi-Fi already exists in NB, can a small, lightweight receiver is connected to high-definition television, this technology can easily be video, photos, and music NB spread from television, the user can comfortably on the sofa sharing content on the big screen, not the small screen in the NB huddled together before
Market update Forecasts and Expectations • Intel: • 40 laptop models in 2010 • 70-100 laptop models in 2011 • Estimate 20-40 million units World Wide • Estimate 10-20% attach rate • Netgear via Intel: • Monthly RR of 20k units @ Best Buy - GIVEAWAY • July #’s should be more telling as promo ended
Product Competition Overview • Positioning Highlights DHD-131 is 2nd Generation solution • Audio/Video increase • 1080P vs. 720P • HDCP 1.3/2.0 Protected Content Output Support • H.264 vs. Mpeg • SPDIF Support • Wi-Fi performance increase • 11agn 2x2 vs. 11bgn 1x1 • Backward compatible • First generation WiDi platform (Calpella) Laptop also can works with DHD-131 • Multi-language • There are 25 language English (ENU), Arabic (ARA), Czech (CSY), Danish (DAN), Dutch (NLD), Finnish (FIN), French (FRA), German (DEU), Greek (ELL), Hebrew (HEB), Hungarian (HUN), Italian (ITA), Japanese (JPN), Korean (KOR), Norwegian (NOR), Polish, Portuguese - Brazil (PTB), Portuguese -Portugal (PTG), Russian (RUS), Simplified Chinese (CHS), Spanish (ESP), Swedish (SVE), Thai (THA), Traditional Chinese(CHT), Turkish (TRK).
Selling Point IPv6 • Key Features Highlights
D-Link Technology Brief How Wireless Display Works • Plug in AC to wall outlet and HDMI to TV. • 2. Turn the TV and Adapter on and change to the proper input 3. Open Intel WiDi Connection Manager and connect to the adapter (It is possible to have multiple adapters within range)
D-Link Technology Brief 4.. Read the security code from the TV 5. Input security code and rename device 6. You can now connect via WiDi connection manager at any time
Wireless Display Icons • D-Link Technology Brief • WiDi ICONs and Logo • Logo and/or icon will be on laptops that will work with our adapter • Our adapter will also have a logo
Real World Examples D-Link Technology Brief • Connect using Intel® Wireless Display used in conjunction with icon • PC OEMs, Retailers, and Adapter OEMs (D-Link) will use this online, in-store, and on packaging match compatible products • Need to work with PC OEMs and Retailers to maintain and publish list.
D-Link Technology Brief Compatibility • Wireless Display Product Landscape • Different Laptop FW versions (5+) • Different generations of adapters (2 gens) • All laptop FW versions will work all adapters • Will go to lowest common feature set
D-Link Technology Brief Product Details • Specifications: • Video output: 1080p @ 30 FPS using H.264 compression • HDMI • Component • Audio output: Stereo, with up to 5.1 w/ FW update in Q2 2011 • HDMI out • SPDIF out • Connectivity to Laptop: Wi-Fi 2.4/5Ghz WPA/WPA2 • Latency: About ½ second • Multi-language • There are 25 language English (ENU), Arabic (ARA), Czech (CSY), Danish (DAN), Dutch (NLD), Finnish (FIN), French (FRA), German (DEU), Greek (ELL), Hebrew (HEB), Hungarian (HUN), Italian (ITA), Japanese (JPN), Korean (KOR), Norwegian (NOR), Polish, Portuguese - Brazil (PTB), Portuguese -Portugal (PTG), Russian (RUS), Simplified Chinese (CHS), Spanish (ESP), Swedish (SVE), Thai (THA), Traditional Chinese(CHT), Turkish (TRK).