Version 1.0 D-Link HQ, May. 2012

1. Sales Guide DCS-2132L HD Wireless N Cube Network Camera Version 1.0D-Link HQ, May. 2012 D-Link Confidential

2. Before Getting Started – The Guideline • Objective: • Allow OBU to understand why introduce this new model (SKU) • A clear and solid set of points to lead for product sales/ selling • To be equipped with knowledge on how to sell against key competition • Recommendation of associated SKUs for target segment • Suggestion for OBU by using this Sales Guide: • Sense the sales opportunity See if the spec meets the past and current project demand. • Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales. • Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

3. Before Getting Started – The Model • DCS-2132L are positioned as new generation of consumer camera that involves many new initiatives: • First HD H.264 Wireless N Cube type as all-in-one model. • Full Function with PIR/IR/ICR/MIC/Speaker for 7/24 surveillance demand. • One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

4. Table of Content • Product Highlight • Positioning Overview • Target Market • Selling Point • Competition Analysis • Competition Mapping • Head Competition • Sell Against Competition • Technology Brief • Product Deployment Guide

5. Product Highlight Positioning Overview • Available • In Development • In Plan DCS- 2103 / 2130 ¼” CMOSH.264, MPEG4, MJPEG 720P @ 30fps Two-way audio, Micro SD slot Wired (DCS-2103), 11n, WPS (DCS-2130) HD Day/Night HD DCS- 2132L ¼” CMOSH.264, MPEG4, MJPEG 720P @ 30fps 11n , WPSPIR, 5Meter IR, ICR, Micro SD slotmydlink enabled DCS- 942L ¼” CMOSH.264, MPEG4, MJPEG VGA @ 30fps 11n , WPS PIR, 5Meter IR, ICRTwo-way audio, Micro SD slot mydlinkenabled Day/Night Indoor Day/Night DCS-932L (B1) 1/5” CMOS H.264, MJPEGVGA @ 30 fps11n, WPS 5Meter IR, ICR One-way audio mydlink-enable DCS-930L / 932L 1/5” CMOS, MJPEGVGA @ 20 fps11n, WPS 5Meter IR, ICR One-way audio mydlink-enable Day/Night Feature Enhancement Q3 / 2012 Q4/ 2012 Q2 / 2012 Q1 / 2012 [ Mar. 2012 Update ]

6. Product Highlight Positioning Overview • Mainstream HD H.264 all-in-one cube camera. • Compact design that suit for all environments. • HD resolution as new industry-standard (aspect ratio: 16:9) provides a significant advantage over competition with future-proof advantage.

7. Product Highlight Target Market + PIR + IR + ICR + 802.11N + WPS + HD Reolution + H.264 + 2-way audio + DI/DO + Micro SS DCS-2132L Retail Residential Commercial Education Healthcare Government All entrances Garden and backyard Perimeter Public corner Private garage All entrances Security zone Public corner Warehouse All entrances Lobby Security zone Public corner Warehouse Factory plant Loading dock All entrances Outdoor field Public corner Perimeter Warehouse All entrances Lobby Security zone Public corner Perimeter Warehouse All entrances Lobby Security zone Public corner Perimeter Warehouse City surveillance

8. 1. mydlink portal support 2. Triple codec(H.264, MJPEG, MPEG-4) supports all VMS integration. 3. 1/4” 1Megapixel progressive CMOS sensor 4. Build-in fixed lens 3.45mm, F2.0 5. HD (720p, max 1280 x 800). 6. 5M IR LED / PIR motion sensor 7. ICR for Day & Night 8. ONVIF Compliance. 9. IPv6, QoS, CoS equipped for advanced transmission. 10. Support ePTZ 11. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card 12. 2-way audio support 13. DI x 1 / DO x 1 14. Built-in Samba client for NAS 15. Privacy Mask feature 16. Supports multiple access list 17. HTTPS 18. WPS Product Highlight IPv6 Selling Point

9. Table of Content • Product Highlight • Positioning Overview • Target Market • Selling Point • Competition Analysis • Competition Mapping • Head Competition • Sell Against Competition • Technology Brief • Product Deployment Guide

10. Technology Brief • Video Management • HD • H.264 • IR LED • Privacy Mask • ePTZ • Network Protocol • mydlink Service • ONVIF • IPv6 • HTTPS • WMM • Wireless security algorithm • WPS • Local Storage • Micro SD Card slot

11. Technology Brief Video Management HD Resolution HD, the High Definition video is commonly been adopted as mainstream video standard from vast video categories, such as digital TV, computer monitor, gaming, filmmaking, and also video surveillance. • Pixel of HD • 1280 x 720 (720p) • 1920 x 1080 (1080i/ 1080p) • Aspect Ratio: 16:9 • End-to-end resolution • Video quality is ensure from camera to monitor as same high quality only by HD. • Except HD, all other resolution, even higher megapixel ones will end up with letterboxed, pillar-boxed, window-boxed from viewing. • Future-proof standard • HD is the mainstream which outpace even the non-HD megapixel range. Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg

12. Technology Brief Video Management • H.264 Advantage • H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010. • Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG). • Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage. * M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

13. Technology Brief Video Management • H.264 Quality • The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. • A video frame compressed at the same bit rate compared as below figures: MPEG4 (same bit rate 512k) MJPEG (same bit rate 512k) H.264 (same bit rate 512k) * Picture source: Vcodex White Paper: An overview of H.264

14. Technology Brief Video Management • IR Illumination • With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streaming • Patent of the light leak prevention for the built-in IR LED 0 lux with IR on 0 lux without IR 14

15. Technology Brief Video Management • Privacy Mask for personal secret • Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

16. Technology Brief Video Management • ePTZ • Thanks to digitalization, ePTZ allows user to zoom in to target area or object to see more detail than normal viewing. • In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip. • Especially suit for HD and above. Full view of video Pan, tilt and zoom to bottom left by ePTZ Pan, tilt and zoom to bottom right by ePTZ

17. Technology Brief Network Protocol • mydlink • mydlinkportal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser DCS-2132L Login mydlink portal anywhere 17

18. Technology Brief Network Protocol • ONVIF standard • ONVIF, the Open Network Video Interface Forum, is an open industry forum for the development of a global standard for the interface of IP-based physical security products. • How you can benefit from ONVIF • A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology. Visit ONVIF official website for more detail: www.onvif.org

19. Technology Brief Network Protocol • IPv6 • IPv6, Internet Protocol version 6, as upcoming generation of internet layer protocol for packet-switched networking which will relief the exhaustion of IP address from current IPv4, and is the soon-to-adopted standard for the upcoming mass Internet devices era, including mobile computing, and digital home entertainment, etc. • The DCS-2132L supports only the pure IPv6 and IPv4 network, where any 6to4 tunnel was not supported. Below the screenshot from Advanced web interface

20. Technology Brief Network Protocol • HTTPS for network security • HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and Transport Layer Security), which is used to provide a secure identification by encrypted connection between web server and client. • HTTPS is normally used in transaction of payment or access of confidential information with URL begin with “https://” at port 443, instead of HTTP at port 80.

21. Technology Brief Network Protocol • HTTPS (cont.) • The HTTPS cannot be enabled if there is no certification on the device. • There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

22. Technology Brief Network Protocol • WMM • Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia Extensions (WME), is a subset of the IEEE 802.11e wireless LAN (WLAN) specification that enhances quality of service (QoS) on a network by prioritizing data packets according to four categories. Network administrators can change priority levels as they see fit. • D-link have below server product support MMM: - DIR-628 Range Booster N Dual Band Router - DWL-3200AP 802.11g Managed Access Point

23. Technology Brief Network Protocol • Wireless security algorithm • Support IEEE 802.11 wireless network security algorithm - Wired Equivalent Privacy (WEP) - 802.11i Wi-Fi Protected Access (WPA) - 892.11i Wi-Fi Protected Access II (WPA2)

24. Technology Brief Network Protocol • WPS • The Wi-Fi Protected Setup (WPS) is a standard for easy and secure establishment of a wireless home network, The goal of the WPS protocol is to simplify the process of configuring security on wireless networks

25. Local Storage • Micro SD slot for local storage Local SD storage for network loss event purpose • SD 1.1 Maximum capacity 4G Bytes • SDHC 2.0 Maximum capacity 32G Bytes When video bit rate set 500kbps, 32GB can save 3 days video data.

26. Technology Brief Local Storage • Event recording / backup recording • Micro SD card record supports recording of event trigger from Motion Detection and DI. Video Clips Snapshot

27. Local Storage • Content of Micro SD card remote accessible • Micro SD card content can be read, download by web user interface. User doesn’t need to get data from card. • Support format function (FAT32)

28. Table of Content • Product Highlight • Positioning Overview • Target Market • Selling Point • Competition Analysis • Competition Mapping • Head Competition • Sell Against Competition • Technology Brief • Product Deployment Guide

29. Product Deployment Guide Application Diagram DCS-2132L PIR sensor DI DCS-7110 DO Buzzer

30. Product Deployment Guide Application Example Wireless N Router - DIR-615 HD Wireless N Cube camera DCS-2132L(HD,H.264) Outdoor Box • DCS-7410 (30M IR) • DCS-7510 (50M IR) Home living room Perimeter PoE Cube camera DCS-2210(Full HD,H.264) PoE Switch • DES-1228P Outdoor Dome • DCS-6510 (VGA, H.264) • DCS-6511 (1.3M, H.264) Office Warehouse Fixed Box • DCS-3710 B1 • DCS-3112 • (1.3M, H.264) Security Room Legacy Analog Camera Video Encoder • DVS-210-1 (MPEG-4) • DVS-310-1 (H.264) IP SAN Storage • DSN-1100-10 (Tower, 5-Bay, 4GbE) • DSN-2100-10 (2U, 8-Bay, 4GbE) • DSN-3200-10 (3U, 18-Bay, 8GbE) VMS Software • DCS-210 (8 ch, upcoming) • DCS-220 (32 ch) • DCS-230 (64 ch) 9-ch NVR Appliance • DNS-722-4 (Basic) • DNS-726-4 (Pro) Legend: Coax wireless Ethernet/ PoE