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2. International Marketing FRANCE SORA PARK SUNGHWAN YOO

3. ‘Republique francaise’…

4. Contents 4 / Opportunity & Risk 3 / Culture & Business Practices 2 / Background of market 1 / Overview

5.  Capital : Paris (largest city)  Official language : French  Area : 214,890 sq miles  Population - Total : 63,587,700(2006) - Structure : 92% French, 3% North African, 2% German, 1% Bretagne, 2% etc (5 million people of Muslims)  Currency : Euro (€), Franc Overview of France

6. Backgrounds of market : Population

7. Backgrounds of market : Population

8. Backgrounds of market : Population • France is now entering into the aging society

9. 1.76 1.75 1.75 1.74 1.85 1.85 Backgrounds of market : Fertility Rate 00 01 02 03 04 05 (children born/woman)

10.  GDP (2005) - Total : $1.830 trillion - Per capita : $29,316  Yearly Growth Rate : 4%  Inflation Rate : 2%  Major products : Oil, Steel, Agriculture, Luxury goods  Major trading countries : EU, USA Backgrounds of market : Economics F r a n c e

11. Backgrounds of market : Economics France joined in EU in March 1957& adopted the euro as its currency in January 1999 The unemployment rate is high, at nearly 10%. (Creating jobs is the top priority of the government) France's GDP growth is relatively robust. France's poverty rate remains one of the lowestin the world.

12. Backgrounds of market : Trade Policies Trade policies are determined by European Union agreements and practices Import and Trade Tariffs : Duties are applied to imports from non-EU countries - Most raw materials : duty-free or at low rates - Most manufactured goods : rate between 5 and 17 percent - Most agricultural product imports : strictly regulated based on EU and French standards - FTAs : Norway, Iceland, Switzerland, Hungary, ... (26 countries)

13. Culture& Business Practices : Cultural Behavior The French have a great respect for privacybecause they are privacy-sensitive people. Always shake hands when meeting someone, as well as when leaving. The French handshake is brief, and is accompanied by a short span of eye contact. France is a highly stratified society, with strong definition and competition between classes. Punctuality is treated very casually in France.

14. Culture & Business Practices : Business Etiquette  Relationships & Communication •  Emphasizing courtesy and a degree of formality. • The French appear extremely direct because they are not afraid of asking probing questions.  Business Meetings Etiquette • Appointments are necessary and should be made at least 2 weeks in advance. • Do not try to schedule meetings during July or August. (common vacation period)

15. Culture& Business Practices : Business Etiquette  Business Cards •  Business cards are exchanged after the initial introductions. • Include any advanced academic degrees. • French business cards are often a bit larger than in many other countries.  General Etiquette • The handshake is a common form of greeting. • Business can be conducted during any meal, but lunch is best.   • Business dress is stylish.

16. Opportunity & Risk : Market Opportunities Food Safety & Security Equipment Computer Service Telecommunication Automotive Parts Equipment Medical Equipment

17. Opportunity & Risk : Market Risk

18. ! ! ! Opportunity & Risk : Market Risk Instability of Labor Market • High chronic unemployment rate (since the 1970s) • A failure of inconsistent policies Low Labor Performance • Low participation of specific groups such as the low-skilled and those nearing retirement age • Relatively low average hours worked Restrictions on competition • Policy considerations often hamper the emergence of effective competition • It reduces productivity growth and hinders job creation in regulated sectors

19. Any question?

20. Reference www.wikipedia.org www.oecd.org www.census.gov www.cyborlink.com/besite/france.htm