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Crisis has. Low probability High impact Uncertain/ambiguous causes and effects Differential perception s. Common features of a crisis. The situation materialises unexpectedly Decisions are required urgently Time is short Specific threats are identified
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Crisis has • Low probability • High impact • Uncertain/ambiguous causes and effects • Differential perceptions
Commonfeatures of a crisis • The situation materialises unexpectedly • Decisions are required urgently • Time is short • Specific threats are identified • Urgent demands for information are received • There is sense of loss of control • Pressures build over time • Routine business become increasingly difficult • Demands are made to identify someone to blame • Outsiders take an unusual interest • Reputation suffers • Communications are increasingly difficult to manage
Causesof crisis • Cause of almost all crises fall into two broad categories • Overt acts and acts of omission • Issues of competence or lack thereof in matters of public perception • Crisis in an organisation can be caused by • Human related errors • Process related errors
Human related errors • Human error • Clerical error • Errors of judgment
ProcessRelated Errors • Misuse of confidential information • Inadequate standard operating procedures • Unauthorized procedures • Inadequate supervision • Inadequate quality control
Types of crisis • Natural disaster • Technological crises • Confrontation crises • Crises of malevolence • Terrorism • Kidnapping • Crises of organizational misdeeds • Workplace violence • rumors
Specific threats to organisation • Operational viability • Reputation • Credibility • Financial stability • Legal action
Purpose of crisis management • Prevention • Survival • Successful outcomes
Three criteria of success • Has organisational capacity been restored? • Have losses been minimised? • Have lessons been learned?
Crisis Management Model Analyse Existing conditions e.g., Chaos in work culture Crisis as perceived by people in crisis Vs Crisis as observed by a neutral observer Intrinsic crisis Perceived crisis Instant and irrational (denial/shock/panic) Immature crisis response Grasp of intrinsic crisis Implementation of plans and procedures Mature crisis management Assessing success and failure Feeding learning into future planning Review and Feedback
Crisis Planning • Assess risks • Produce plans • Define roles and responsibilities • Appoint crisis management team • Draw up communication plan • Produce contact and organisation chart • Promote crisis-ready culture • Publish plans and conduct training • Test, review and practise
Crisis communication • Virtually all concerns and questions for any crisis can be predicted in advance. • Prepare your messages to respond to these concerns in advance. Message mapping is one useful tool
Keys to effective communication • Clarity • Because people are stressed • Repetition • Because people’s minds are stressed • Honesty • Because people are afraid or angry • Empathy • Because there is a threat • Because you need to build trust • Efficacy (Give them something to do) • Because action is the antidote to fear