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Estimation of enterprises' goals

Estimation of enterprises' goals. 4-3 組 9831010 謝亞涵 9831027 徐佩辰. Well writing = Well-Designed Goals. Challenging yet attainable Low goals do not motivate. High goals motivate if they can be achieved. Written down Focuses, defines, and makes goals visible.

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Estimation of enterprises' goals

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  1. Estimation ofenterprises'goals 4-3組 9831010 謝亞涵 9831027 徐佩辰

  2. Well writing=Well-Designed Goals • Challenging yet attainable • Low goals do not motivate. • High goals motivate if they can be achieved. • Written down • Focuses, defines, and makes goals visible. • Communicated to all necessary organizational members • Puts everybody “on the same page.” • Written in terms of outcomes, not actions • Focuses on the ends, not the means. • Measurable and quantifiable • Specifically defines how the outcome is to be measured and how much is expected. • Clear as to time frame • How long before measuring accomplishment.

  3. Nike • 成為氣候平衡(Climate Neutral)公司，並將致力於發展永續創新設計之產品。 • Written in terms of outcomes, not actions • 2011年之前使所有Nike品牌的工廠、零售店及業務部門實現「氣候平衡」，並限制生產會造成氣候暖化的氣 墊鞋，減少了其氟 化氣體的含量。 • Clear as to time frame

  4. 每年全球生產超過2.35億雙Nike球鞋的Nike公司希望在2011年之前能使用更環保的材料製鞋及包裝，成衣生產部份計畫於2015年之前達到該目標，機械設備則訂於2020年之前達到。每年全球生產超過2.35億雙Nike球鞋的Nike公司希望在2011年之前能使用更環保的材料製鞋及包裝，成衣生產部份計畫於2015年之前達到該目標，機械設備則訂於2020年之前達到。 • Measurable and quantifiable • Written down • Communicated to all necessary organizational members

  5. 在2011年之前將投資3.15億美元於社區青年運動社團。在2011年之前將投資3.15億美元於社區青年運動社團。 • Measurable and quantifiable • Clear as to time frame • Challenging yet attainable 資料來源:Nike公司公佈年度企業社會責任報告 圖片:網路

  6. 宏達電 • 宏達電創立於民國86年5月，是全球手機產業創新與設計領導者，秉持Quietly Brilliant的理念，期望以謙和的態度，造就美好事物，品牌定位信念是消費者絕妙的親身體驗，勝過千言萬語 • Written in terms of outcomes, not actions • 從民國88年自行設計第一款觸控智慧型手機開始，至今已推出超過50款智慧型手機，期望進一步簡化人們接收資訊的方式，並寄望未來持續將風格與深度融合在手機和手機使用方式之中。 • Clear as to time frame

  7. 宏達電執行長 周永明：目前，消費者仍覺得智慧型手機太複雜，感覺上不像是給消費者用，比較像工程師做給自己高興的產品。 所以我們今年推出HTC Sense。HTC Sense就是要讓使用者用起來「好用」，而不是人去屈就機器。 • Challenging yet attainable? 資料來源：天下雜誌 2009年7月 425期

  8. 公司發展遠景之有利因素 • 1. 與業界領導廠商合作，一起促成產業趨勢改變。 • 2. 與主要電信業者的長期合作，了解消費者的需要。 • 3. 市場規模持續成長，多元化的行動數據服務吸引大眾 消費市場。 • 4. 企業文化改造，強化經營團隊實力，提升全球品牌策略之執行。 • 5. 合作無間的團隊，良好的執行力，落實全球運籌與成本控制。 • 6. 國內產業基礎設施完整 • Communicated to all necessary organizational members • Measurable and quantifiable? • Written down 資料來源：宏達電 2009年 營運報告

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