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Csp Data Monetization Giacomo lorusso – telco practice

Csp Data Monetization Giacomo lorusso – telco practice. European Telco Summit 01/04/2014. Csp Data monetization. Agenda. Top concerns of Communication Service Provider Forces on the scene Big data and data exploitation Value of data for CSP Digital monetization.

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Csp Data Monetization Giacomo lorusso – telco practice

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  1. Csp Data MonetizationGiacomo lorusso– telco practice European Telco Summit 01/04/2014

  2. Csp Data monetization Agenda Top concerns of Communication Service Provider Forces on the scene Big data and data exploitation Value of data for CSP Digital monetization

  3. Csp Data monetization Protecting Revenue through customer experience Growing revenue through new digital services Improving operational efficiency through cost reduction, automation, network sharing and virtualization Building an Innovation engine generating revenue streams from nontraditional market segments TOP concerns of CSP

  4. Csp Data monetization Forces on the scene

  5. Csp Data monetization Who are the stakeholders?

  6. Csp Data monetization BIG DATA AND CUSTOMER ENGAGEMENT “Big data has particular implications for customer-facing applications. Big data initiatives can increase the breadth and depth of customer insight by providing a total view of customer actions, interests and behavior across multiple channels, enhancing the ability of the enterprise to provide customer-specific sales & marketing.” Intelligence Monetization is the approach to transform Big Data IT concept, into Business Value

  7. Csp Data monetization Providing the Competitive Edge Data analytics provides businesses with significant competitive advantage, by leveraging the following: • Time to Value is key (the speed at which analytic insight can be realised and applied to business applications) • Real time data provides significant advantage by propelling the speed of response and increasing probability of upsell. • The more enriched and versitile the data the better - Whoever has the best data will win. • Closed loop and automated actionable intelligence provides the ability to continually optimise commercial, customer experience and deployed infrastructure investment applications.

  8. Csp Data monetization Exploit customer data opportunities

  9. Csp Data monetization High level TECHNICAL architecture ANALYTICS FACTORY ANALYTICS VISUALIZATION Operational Applications Forecasting Model Development Reporting & Mobile Data MiningModel Development Exploration on Big Data OptimizationModel Development Analytics Discovery VISUAL ANALYTICS HIGH PERFORMANCE ANALYTICS IN-DATABASE ENGINE IN-MEMORY ANALYTICS ENGINE REAL TIME EXECUTION Big Data Appliance Data Base Hadoop DATA INGESTION LAYER ETL - ESP Data Sources Probes TTS CDR Mediation SMS & In Topology Customer Web Social

  10. Csp Data monetization Analytic Insight Multiple Use Cases • Customer Experience (real time monitor, analyse and optimise QoS for different service types, across multiple networks & devices to ensure superior individual service experience) • Revenue Assurance (real time monitoring of CDRs mediated in order to mitigate against revenue leakage) • Upsell of Services (off line identification of upsell opportunities and real time event triggered personalised offers) • Cost Efficiencies (opportunities for deferred capex spend and optimal use of deployed capacity based on customer service usage profile analysis)

  11. Csp Data monetization From network to service Operation center ImproveQoS - Reduce customers’ claims - Increaseoperationalefficiency …to SOC - Customer Centric From NOC - Network Centric… Service supervision Network supervision • Supervise and monitor quality of services in real-time with geo reports • Correlate network events to identify impacts on services and customers • Perform preventative maintenance of the network through trend analysis • Reorganize tools and processes

  12. Csp Data monetization A hot topic in the telco Many vendors in the Big Data framework are active in the “Data Monetization”.

  13. Csp Data monetization Intelligence monetization: 3 differentmodels CSPs Customers’ Data + SAS-enabled Advanced Services = Incremental Revenues Mostorganizations are thinkinghere 1° level intelligence monetization True business transformation (i.e. Weve) Source: http://blogs.hbr.org/cs/2012/12/what_a_big-data_business_model.html

  14. Csp Data monetization Whatis the value? +50M€ incrementalrevenues 1st year Intelligence Monetization Additonal Revenue from Banner/In-App Placements ~20M€ incrementalrevenues 1st year +16M€ incrementalrevenues 1st year Revenue from targeted Marketing ~500K€ incrementalprofits 1st year Increase from selling market data

  15. Csp Data monetization Customer centricity intelligence Monetization Today Tomorrow The dayafter Customer-driven personalization RT contextual marketing Social-enabled Marketing +30% +60% +x00%

  16. THANK YOU

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