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Post-Tour Phase. Learning Objectives. To know how to assess vendors. To know how to write a post-tour report. To know how to do basic operational analysis. Escort Report. Escort daily report Escort post-tour report Evaluation of each vendor used
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Learning Objectives • To know how to assess vendors. • To know how to write a post-tour report. • To know how to do basic operational analysis.
Escort Report • Escort daily report • Escort post-tour report • Evaluation of each vendor used • Financial accounting for all expenditures and income. • Identify the amount of the company money provided to the tour manager at the beginning of the trip • Identify each expense by type. • Balance and total all expenses • Identify the amount of money returned back to the tour company at the end of the trip • Attach all receipts. • Comments and suggestions.
Escort Report Total amount drawn from company $2000 Expenses Ferry for 30 $32 Train ticket for 30 $600 On-site tour guiding $200 Drink $150 Taxi $15 Total $997 Balance $1003
Purposes of Tour Evaluation • To understand customers’ needs, expectations, likes and dislikes. • To monitor choice of vendors. • To identify training needs of tour managers • To find out planning mistakes • To keep good relationship with customers. • To improve products and operation.
Vendor Report • Motorcoach report • Restaurant report • Clients’ feedback
Conducting Client Evaluation • Handling out and collecting evaluation by tour manager. • Give the tour manager the exact number of evaluations that is needed. • Have all evaluations serialed so that missing evaluations can be detected • Never make an exception to this rule. Provide safety envelopes and ask that the tour member seal the envelop.
Questions • How can you know the level of importance of a factor in influencing a client’s satisfaction? • rate individual factors and their overall satisfaction on the same scale, regression analysis. • How to ensure that client evaluations are not forged, tempered with, and destroyed? • Give the tour manager the exact number of evaluations, have all evaluations serialed, provide safety envelopes, etc.
Summary • Escorts need to do write reports on vendors personally and conduct client evaluations. • Escorts are required to submit a post-tour report covering three parts. • Post-tour evaluation, analysis, and marketing should be designed to create a cycle that leads back to a smooth transition to the pre-tour phase. Reference Chap 11, Essentials of Tour Management, Fay, Betsy 1992, Prentice Hall, G154.7 Fay Chap 5,7,8, Conducting Tours, Mancini, Marc, 1996, 2nd ed. G154.7 Man