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Websites for Nonprofits: Make ‘em Pay!

Websites for Nonprofits: Make ‘em Pay!. Nonprofit Management Center Brown Bag Luncheon February 10, 2003 Presented by Eric Siegmund (915.699.4034 – email info@ericsiegmund.com). Presentation Outline. Revenue generating ideas Sponsorships Micro-Donations Grants Donations

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Websites for Nonprofits: Make ‘em Pay!

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  1. Websites for Nonprofits:Make ‘em Pay! Nonprofit Management Center Brown Bag LuncheonFebruary 10, 2003 Presented by Eric Siegmund(915.699.4034 – email info@ericsiegmund.com)

  2. Presentation Outline • Revenue generating ideas • Sponsorships • Micro-Donations • Grants • Donations • Tips for successful websites • Visibility • Usability • Accessibility

  3. Introduction In which category is your organization? • It has a website; • It is planning to get a website; or • It would get a website if it could afford it. What if you could get your site for free…by getting someoneelse to pay for it?

  4. Sponsorships • Compute the cost of your website • Solicit a sponsor to cover that cost, on monthly, quarterly or annual basis • Offer space on your home page for sponsor’s logo with acknowledgement of the contribution

  5. Sponsorships • Cost to you? Nothing, but… • Be aware of possible tax issues

  6. Micro-Donations • Solicit online donations to defray website costs • 3 reputable companies provide this service • Amazon (www.amazon.com): Donor pays by credit card, but organization doesn’t need merchant account • PayPal (www.paypal.com): Neither visitor nor recipient needs credit card to make or receive payment. • Yahoo! (www.yahoo.com): Credit/debit/ATM cards accepted but not required; bank account EFT used • Limit such donations to nominal amounts • Avoid cannibalizing offline donations

  7. Grants • Foundation grants probably won’t fund ongoing website costs, but they could pay for the design and construction of a first-rate site. • Grant proposals which are primarily geared toward websites have a better chance of being approved if they: • are part of an overall marketing and/or technology “package”; • can be clearly shown to improve the agency’s community outreach, client services and ability to attract donors; • are accompanied by specific examples of other agencies that have made effective use of this technology.

  8. Donations via Website • Online giving increased 120% from 2000 to 2001 • Local organizations can now compete for online donors with national nonprofits • Explaining how the donation will help locally is critical • When donors research nonprofits online, they absorb traditional cost of learning about the nonprofit through mail or solicitation

  9. Improve Your Website Your website can also indirectly help pay for itself. How? By being: Useful Visible Accessible

  10. Make Your Site Useful • Logically arranged and easy to navigate • Frequently updated (or not date-sensitive at all) • Content geared to target audience (You DO know who your target audience is, don’t you?) • Attractive

  11. Make Your Site Visible • Websites must be promoted. • Get your site in as many search engines and online directories as possible. • Link up!

  12. Make Your Site Accessible • Twenty percent of the 93.5 million adults who access the Internet in the U.S. say they have vision problems. • The disabled community has $175 billion in discretionary spending and $1 trillion in income. • It’s not only good business, it may soon be the law. • This is a technical design issue.

  13. Conclusion Websites are assets. Design and build them correctly, then maintain them properly and they’ll serve you well for years.

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