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Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits. Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University. What’s on Tap?. Exercise: Analog Social Networking (10 min.) Defining social media (10 min.) Why we should care (10 min.)

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Social Media Strategy for Nonprofits

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  1. Social Media Strategyfor Nonprofits Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University

  2. What’s on Tap? • Exercise: Analog Social Networking (10 min.) • Defining social media (10 min.) • Why we should care (10 min.) • Social media planning & strategy considerations (40 min.) • General Q&A (20 min.)

  3. Defining Social Media

  4. Why We Should Care

  5. Expand Network of Contacts Promote Action Quick Feedback to Constituents Consolidate or Formalize Networks Strengthen Relationships

  6. Planning & Strategy

  7. The WAVE Model The 3 W Questions FindingYourAudience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio 18

  8. Beth Kanter’s Social Media Strategy Model

  9. Common Themes

  10. Who job is it, anyway?

  11. Assessing Organizational Readiness

  12. What about ROI? How do I know if my efforts are worth it?

  13. The Pittsburgh Zoo http://www.pittsburghzoo.org/ (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

  14. Open Q & A

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