1 / 17

Pay-per-click 101

Pay-per-click 101. What is Pay-Per-Click?. Search Engine Advertising:. Bid on the positions that you want. You only pay when someone goes to your website. flowers. 56,200,000. What are the advantages?. Pay-per-click in general:. Instant placement. Jump directly to the top.

galena-ferguson
Download Presentation

Pay-per-click 101

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pay-per-click 101

  2. What is Pay-Per-Click? Search Engine Advertising: • Bid on the positions that you want • You only pay when someone goes to your website

  3. flowers

  4. 56,200,000

  5. What are the advantages? Pay-per-click in general: • Instant placement • Jump directly to the top • Can control budget and positioning • Only pay for actual traffic

  6. What are the disadvantages? Pay-per-click in general: • Lack of consumer knowledge • Can be expensive if done wrong • Takes a lot of care and feeding

  7. Advantages of our program: • Manage hundreds of keywords • Complete tracking • Geo-targeting • Don’t even need a website • We manage everything!

  8. What is the strategy? Focus on ROI not positioning • Avoid the “ego” position • Bid on inexpensive keywords • Capture all variations! • Write the ads strategically

  9. How do we track results? Our Reverse Proxy system provides: • Toll Free or Local tracking phone numbers automatically forward • Email tracking • Internal page tracking • Coupon tracking

  10. Forget about clicks! Case Study: • Laser Hair Removal Franchise • Location: Salt Lake City, Utah • Target: Salt Lake City Metro Area • Budget: $1,500

  11. Laser Hair Removal Call Report

  12. Laser Hair Removal Email Report

  13. Laser Hair Removal Coupon Report

  14. Summary: • We manage everything • You only pay for actual traffic • We can track everything • We can drive LOCAL business! • You don’t even need a website

  15. A good referral for me…. • Heating & Air • Plumbing • Electricians • Dentists • Cosmetic Surgeons • Auto Glass • Attorney’s • Garage doors • Laser Hair Removal • Car Dealers • Day Spa’s • Restaurants • Carpet Cleaners • Cleaning Companies • Service Related • Niche Businesses

More Related