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Running a pay-per-click (PPC) ad campaign is one of the best ways to swiftly resolve the low traffic issue on your website. These campaigns are cost effective and do wonders when you need a jumpstart. As the forerunner in the paid search space, Girafe makes sure that you pay incredibly less than what your competitors are paying for every click.<br>
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Pay Per Click - PPC PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
Benefits of PPC with GIRAFE Fast Results Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results. To simplify things, if you have a website up and running you can quickly create an adwords account, setup your ads and run them in the Google network and start getting traffic.
Measurable Results Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.
Reach the right audience When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience
Take advantage of business opportunities Let’s say that you are selling web hosting packages and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant results.
Brand recognition You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority and leader in your industry.