1 / 11

CREATING THE BEST MEDIA PITCH FOR YOUR BOOK

CREATING THE BEST MEDIA PITCH FOR YOUR BOOK. Ben Cameron Cameron Publicity and Marketing Ltd. What is a Media Pitch?. TRADITIONAL PUBLICITY. SOCIAL NETWORKING. Know Your Media: Media Targets. Television National Local Radio National Local Magazines Newspapers National Local

galena
Download Presentation

CREATING THE BEST MEDIA PITCH FOR YOUR BOOK

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CREATING THE BEST MEDIA PITCH FOR YOUR BOOK Ben Cameron Cameron Publicity and Marketing Ltd

  2. What is a Media Pitch? TRADITIONAL PUBLICITY SOCIAL NETWORKING

  3. Know Your Media:Media Targets • Television • National • Local • Radio • National • Local • Magazines • Newspapers • National • Local • Journals / Organisations / Newsletters • Online • Traditional media websites • Websites • Bloggers

  4. Know Your Media:Targeting Journalists • THINK LIKE A JOURNALIST • Media bias • Journalist specialisations • Workload • Interviews / points of view • Deadlines / pressure

  5. Break Down Your Pitch • YOUR BOOK • Focused message for every subject area • What is unique? • Special dates / occasions • News • YOU • What an you talk about? • Experience / expertise • Interests • Writing / inspiration • Personal contacts • You need to stand up for your work!

  6. How to Pitch • Be honest about the appeal of your book to journalists • Focus on the most likely journalists • Email / phone • Follow-up and be persistent!!! • Accept rejection (eventually and politely) • Turn interest into coverage

  7. Grumpy Old MenopauseCarol E. Wyer • Book • Health • Humour • Women’s interest • News: Emma Thompson • Author • Previous Books • Humourist • Former physical trainer • Social Media

  8. The Dead, The Dying and The DamnedJohn Hollands • Book • Previous bestseller • 50th Anniversary of end of Korean War • Literary interest • Military interest • Author • Korean War vet • New book about real experiences • Story about why he joined up • Story about Churchill

  9. Carnaby Street’s Great UninvitedSafia Shah • Author • Lives in Morocco and Surrey • Drives a black taxi • Commissioned knitted cover for taxi to tie in with Knit and Stitch show • Endangered words campaign

  10. What Happens Next? • Make the most of it: Broadcast coverage with social media • Build small media placements up to large media placements • Add quotes to Amazon, Goodreadsand other descriptions • Let sales people know • Don’t take bad reviews personally, don’t bite back and don’t obsess

More Related