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Creating Content for Social Media

So you have finally decided that you want to participate in social media marketing and get all the branding, links, and traffic you have heard so much about... but what in the world are you going to write about?

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Creating Content for Social Media

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  1. Creating Content for Social Media Creating Content for Social Media the ideas…

  2. Step Back… and Identify Your: • Social Goals • Desired keywords • Related keywords Step Back… and Identify Your: • Social Goals • Desired keywords • Related keywords

  3. Research • Social Sites • Competitors • Search Engines What worked… What didn’t Research • Social Sites • Competitors • Search Engines What worked… What didn’t

  4. Social Sites

  5. Competitors & Search Engines • Top [keyword] • Best [keyword] • Greatest [keyword] • 10,50,101 [keyword] Competitors & Search Engines • Top [keyword] • Best [keyword] • Greatest [keyword] • 10,50,101 [keyword]

  6. Lots of Ideas… Now What? • Most likely to succeed – What has the best chance to go popular • Most beneficial for site – Regular readers, Brand, Conversion • Most likely to get links – Resourceful, Comprehensive, Evergreen • Good for Writers – Experience, Passion, Desire Lots of Ideas… Now What? • Most likely to succeed – What has the best chance to go popular • Most beneficial for site – Regular readers, Brand, Conversion • Most likely to get links – Resourceful, Comprehensive, Evergreen • Good for Writers – Experience, Passion, Desire

  7. Keep the Ideas Coming…

  8. Some Tips… • Involve Your Staff • Current Events • Avoid ‘10’ • Don’t Accept Crap Some Tips… • Involve Your Staff • Current Events • Avoid ‘10’ • Don’t Accept Crap

  9. Want These Slides… 415 683. 7636 Brent@brentcsutoras.com http://www.brentcsutoras.com @brentcsutoras Want These Slides… 415 683. 7636 Brent@brentcsutoras.com http://www.brentcsutoras.com @brentcsutoras

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