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Web Analytics Technology Days 2014 Tuan Bui & Randall Perkins

Web Analytics Technology Days 2014 Tuan Bui & Randall Perkins. O UTLINE. W HAT IS W EB A NALYTICS ? W HY DO Y OU N EED W EB A NALYTICS ? W EB A NALYTICS O PTIONS. C HAPTER 1: W HAT IS W EB A NALYTICS ?. W EB A NALYTICS IS …. +. +. Analyze. +. Report. Measure. Collect.

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Web Analytics Technology Days 2014 Tuan Bui & Randall Perkins

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  1. Web Analytics Technology Days 2014 Tuan Bui & Randall Perkins

  2. OUTLINE WHATIS WEB ANALYTICS? WHYDO YOU NEED WEB ANALYTICS? WEB ANALYTICS OPTIONS

  3. CHAPTER 1: WHAT IS WEB ANALYTICS?

  4. WEB ANALYTICSIS… + + Analyze + Report Measure Collect (OF WEB DATA)

  5. WEB ANALYTICS PROVIDES… Number of Visitors How Visitors Found Your Website What Webpages Visitors View How Long Visitors Stay on Each of Your Webpage How Visitors Use Your Website

  6. WEB ANALYTICS PROVIDES… Number of Visitors How Visitors Found Your Website What Webpages Visitors View How Long Visitors Stay on Each of Your Webpage How Visitors Use Your Website POPULARITYANDSEARCHABILITY UNM WIRELESS

  7. WEB ANALYTICS PROVIDES… Number of Visitors How Visitors Found Your Website What Webpages Visitors View How Long Visitors Stay on Each of Your Webpage How Visitors Use Your Website MARKETING OPPORTUNITY WMB.UNM.EDU

  8. WEB ANALYTICS PROVIDES… Number of Visitors How Visitors Found Your Website What Webpages Visitors View How Long Visitors Stay on Each of Your Webpage How Visitors Use Your Website USABILITY UNM WIRELESS

  9. WEB ANALYTICS PROVIDES… Number of Visitors How Visitors Found Your Website What Webpages Visitors View How Long Visitors Stay on Each of Your Webpage How Visitors Use Your Website RELEVANCY UNM WIRELESS

  10. WEB ANALYTICS PROVIDES… Number of Visitors How Visitors Found Your Website What Webpages Visitors View How Long Visitors Stay on Each of Your Webpage How Visitors Interact with Your Website TARGET AUDIENCE (PLATFORMS) STUDENTS.UNM.EDU

  11. CHAPTER 2: WHYDO YOU NEED WEB ANALYTICS?

  12. BECAUSE IT HELPS YOU TO… • IDENTIFY WEAKNESSES WITHIN YOUR WEBSITE’S PRESENTATION, AND • ADDRESS THOSE WEAKNESSESIN ORDERTO • INCREASE CONVERSIONS CONTINUOUS IMPROVEMENT

  13. CHAPTER 3: WEB ANALYTICS OPTIONS

  14. Generally accepted and used solutions at UNM Urchin (a Google product no longer being updated, requires account) Google Analytics (requires account)

  15. Call Customer Support Service to open an incident to add Urchin for your website. Statistics are tracked on the server, and there is nothing to copy and paste into your HTML head tag. webmetrics.unm.edu

  16. Paste the provided script in the head tag on each HTML page of your site you wish to track. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-20899013-20', 'unm.edu'); ga('send', 'pageview'); </script> If you’re using Cascade, you just need the tracking number and paste that into the field in the Site Information block. Before you create an account, you can read more about Google Analytics at google.com/analytics/features. google.com/analytics

  17. Real-time look at Urchin data

  18. Real-time look at Google Analytics

  19. Google data

  20. The Google data presented

  21. QUESTIONS?

  22. REFERENCES CLIP ARTS http://www.thereliabilityblog.com/2012/12/11/what-do-you-want-to-know-from-your-failure-data/ http://www.perigee.fr/cmsms/index.php/fr_FR/services-2/maintenance.html http://iseekmate.com/uploads/posts/2013-11/1385640820_prodvizhenie.jpg http://www.vivensas.com/images/softwaretesting.png http://ngs.edu/wp-content/uploads/2014/05/J-Knotts-blog-graphic-1.png

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