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The Penn State Sex Scandal

March 27, 2012. Marie Josee Eustache. The Penn State Sex Scandal. The story.

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The Penn State Sex Scandal

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  1. March 27, 2012 Marie Josee Eustache The Penn State Sex Scandal

  2. The story • Last November, Jerry Sandusky, former Penn State assistant football coach was arrested for allegedly engaging in sexual activities with eight boys over the course of 11 years. Sandusky was immediately arrested by law enforcement;he was later released on $ 100,000 bail. On Dec. 7, two additional victims came forward and filed more sexual abuse charges on the 67-year-old. A judge ordered Sandusky to stay overnight and was released the following day on $250,000 bail.

  3. The Story Continues Sandusky is recognized for his charitable work with at-risk children. His organization, ‘The Second Mile’ assists thousands of Pennsylvania teens from troubled and dysfunctional homes. Many people believe he strategically used this organization to gain his victims’ trusts and eventually molests them. The charges include felony charges of involuntary deviate sexual intercourse of someone under 16, aggravated indecent assault, indecent assault of someone under 16, indecent assault of someone under 13, and corruption of minors charges.

  4. A “MENTOR”

  5. Timeline and Media Highlights • 1969 – Jerry Sandusky starts his coaching career at Penn State University as a defensive line coach. • 1977 – Jerry Sandusky founds The Second Mile. • January 1983 – Associated Press voters select Penn State as college football's national champion for the 1982 season. • January 1987 – Associated Press voters select Penn State as college football's national champion for the 1986 season. • 1994 – Boy known as Victim 7 in the report meets Sandusky through The Second Mile program at about the age of 10. • 1994-95 – Boy known as Victim 6 meets Sandusky at a Second Mile picnic at Spring Creek Park when he is 7 or 8 years old. • 1995-96 – Boy known as Victim 5, meets Sandusky through The Second Mile when he is 7 or 8, in second or third grade.

  6. Timeline Continues • 1996-97 – Boy known as Victim 4, at the age of 12 or 13, meets Sandusky while he is in his second year participating in The Second Mile program. • 1996-98 – Victim 5 is taken to the locker rooms and showers at Penn State by Sandusky when he is 8 to 10 years old. • Jan. 1, 1998 – Victim 4 is listed, along with Sandusky's wife, as a member of Sandusky's family party for the 1998 Outback Bowl. • 1998 – Victim 6 is taken into the locker rooms and showers when he is 11 years old. When Victim 6 is dropped off at home, his hair is wet from showering with Sandusky. His mother reports the incident to the university police, who investigate. HuffingtonPost.com

  7. Sandusky was arrested and charged with more than 40 charges relating to sexual assault on minors. FormerPenn State football defensive coordinator Gerald "Jerry"  abcnews.go.com

  8. JOE PATERNO Joe Paterno, former head coach of the football team was heavily criticized for failing to report claims made by then-graduate assistant Mike McQueary stating that he witnessed Sandusky allegedly sexually assaulting a young boy in the shower while on campus. As a result, Paterno was fired. Paterno died in January from a form of lung cancer shortly after, he was 85 years old.

  9. PR LESSONS LEARNED What worked What didn’t • Executing an immediate plan of action worked. Although it took three days, the board of trustees fired both Joe Paterno and the then-school president, Graham Spanier. • Perhaps it was a hard decision, nonetheless, it was a necessary initiative for the proper consideration of the victims and their families. • A poll by Quinnipiac Polling showed that the majority of Pennsylvania voters support the board of trustees’ decision. • In the wake of a crisis, it is critical that the organization instantaneously demonstrate a sense of transparency and obtain access to a crisis communication plan to properly address its constituents. • The communication gap that existed between Penn State authorities and the public was very prominent. And because there was a lack of consistency in updates from the university, the media took total control of the story and this sparked more fuel in the scandal.

  10. In his Only Interview to The Washington Post "I didn't know exactly how to handle it and I was afraid to do something that might jeopardize what the university procedure was."

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