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Welcome to Quantitative Marketing Research MTM

Welcome to Quantitative Marketing Research MTM. Peter Schmidt. 2013/14. schmidt-bremen.de -> QMR (MTM). WHY study Quantitative (Marketing Research) Methods?. WHAT ‘s it about ?. Contents. Introduction (s) Research Methods Lecturer Students …. Learning Targets.

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Welcome to Quantitative Marketing Research MTM

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  1. Welcome to Quantitative Marketing Research MTM Peter Schmidt 2013/14 schmidt-bremen.de -> QMR (MTM)

  2. WHY study Quantitative (Marketing Research) Methods? WHAT‘s it about ?

  3. Contents • Introduction(s) • Research Methods • Lecturer • Students • …

  4. Learning Targets • Academic Research • The scientific method • structure and format of academic work • dealing with (data-) sources • Working with data • Practical experience • …

  5. Learning Outcomes • After completion of this module students will have essentially improved their individual communication skills, self-confidence and effectiveness in rhetoric activities and are able to professionally apply presentation, moderation and negotiation techniques. • Students will be also able to apply statistical tools and concepts needed in business applications and can use modeling as an aid to managerial decision making

  6. Learning Targets: Content • “Quantitative Methods” enables students to analyze data and apply statistical analyses. Topics include: • Presentation and interpretation of descriptive measures, • applications of probability and the normal distribution in order to be able to properly apply confidence interval estimation and hypothesis testing. • The students shall be able to use simple and multiple regression models as well as time seriesanalysis to applied cases from Economics and Business.

  7. Who am I Peter Schmidt Economics & Statistics ZEWZentrum für EuropäischeWirtschaftsforschung - Mannheim market . research . culture markt . forschung . kultur

  8. You • are highly motivated students  • have to carry your individual workload: theory: 30 classroom h+ 60 h individual work Schmidt-bremen.de-> QMR (MTM)

  9. Teamwork • 3 Teams – working together for the module • Mixed gender / nationalities Tasks: • Teamwork in class • Homework • Case study: presentations, handout

  10. Contents • Introduction(s) • Quantitative Research Methods • Lecturer • Students • … • Let’s get started

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