Job Search and Marketing Yourself through Social Media

1. Job Search and Marketing Yourself through Social Media Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

2. About Social Media Social media is computer-mediated tool that allow people to create, share or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. It is used for communication between businesses, organizations, communities, and individuals. With Social Media: • You can respond immediately • People are receptive to your messages • You will find customers you didn’t know existed • Customers you didn’t know existed will find (and buy from) you.  • You get to see your target market, up close and personal Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

3. Networking with Social Media Prepared by RuwanthikaGeeganage for NYLESA October Career table

4. Benefits of using Social Media Facebook – • Networking – Connect and communicate with people, education, skills, industry and interests. • Updating your Status – If you obtain a certification, License or any achievements post on your status • Job Opportunities – Search by Keywords, receive notifications • Marketing – Create posts and for a business create a Facebook business page and post advertisements, promote services you provide, If needed make use of paid marketing Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

5. Benefits of using Social Media Twitter • Marketing - Compose twitter messages, share links, reply tweets • Customize and build the network • Track Trends and Traffic on Twitter • Use hashtags to search specific groups • Use TweetDeck to manage, track & engagement • Use Twitalyzer to analyze social business Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

6. Benefits of using Social Media LinkedIn Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

7. LinkedIn members in the world Source : https://press.linkedin.com/about-linkedin Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

8. LinkedIn : Build your Professional Profile • Update your profile with your employment history, education, awards received etc • Add a “Professional” profile picture • Add groups who have similar interests • Request recommendations to your profile & recommend others you know • Keep your professional profile updated…always! Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

9. LinkedIn : Advanced Search Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

10. Tips to improve usability of Social Media • Find content you can share on https://search.creativecommons.org/ • You can find free high quality images on pixabay.com which you can share • To shorten urls – www.TinyURL.com • Follow free workshops at the New York Public Library • Online learning material – http://www.lynda.com/ You can learn technical skills and improve creativity by following online video tutorials lead by experts. Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table

11. Thank you! Prepared by RuwanthikaGeeganage for NYLESA OctoberCareer table