Social Media and the Job Search

1. Social Media and the Job Search Presented to East Bay Professional Experience Network By Kevin M. Johnson www.linkedin.com/in/johnsonkm

2. Agenda • What is Social Media? • Networking and Social Media • Getting Started • Branding • Researching Companies • Job Searching online • Using Social Media to Prepare for Job Interviews • How Employers Use Social Media • Account Privacy and Security

3. What is Social Media? • A Means of interaction • A way to create, share and exchange ideas, and information • A platform for communities and groups to come into existence • Interactive, dynamic and instantaneous • Highly mobile • Low barrier to entry

4. WHY USE SOCIAL MEDIA? • Platform where you can display your strongest skill set(s). • Opportunity to establish yourself as a Subject Matter Expert (SME) / branding. • Allows you to expand your reach exponentially. • Allows recruiters and interested companies to find you.

5. NETWORKING AND SOCIAL MEDIA • Networking is about building relationships and helping others. • Gathering information and exchanging ideas with people who have similar interests to your own. • “If you help me, I will reciprocate when I get the chance.” – Implied

6. WHO DO YOU KNOW…WHERE FROM? • Family • Former co-workers • Alumni Associations • Church • Gym • Hobbies / Special interests / Activies • People that you pay(write a check to)

7. Getting Started • Create an online presence using the tools you prefer: • Linkedin • Twitter • Facebook • Google+ • Personal Blog • Personal Website • You Tube Videos

8. BRANDING When you think of: • Athletic shoes Nike • Soft Drinks Coca Cola • Burgers + Fries McDonald’s • “The Ultimate Driving Machine” • “The Good Hands People” • “Takes a Licking, Keeps On Ticking” • When someone hears of an opportunity in YOUR field, do they think of YOU?

9. Building YOUR Brand Use social media to: • Drive traffic to your various online profiles using hyperlinked email, business cards, Twitter, etc. • Advertise your skills and knowledge on a 24/7/365 basis • Provide an avenue for people to discover more about YOU • Establish your presence in the space(industry/field) of interest to YOU • Build a consistent brand across various platforms. Website Example  This one online location is connected to my: • Linkedin • Twitter • Blog • YouTube • Facebook

10. CAN YOU BE FOUND? • We used to say, “It’s not what you know, it’s who you know.” Now I often hear, “It’s not who you know, it’s who knows YOU.” • When we hear about a new company, product or service we immediately Google it or go on Yelp. If that company isn’t on the web we tend to question it. • Employers will look at YOU the same way. • Google yourself and see what comes up!

11. Be Found By Your Target Market • Provide Value • Create content that helps others • Engage in online discussions • Follow people, companies, organizations and conversations that interest you. • Ask and answer questions within your target industry • Remember, “Givers…gain”

12. YOUR POSITIONING STATEMENT • Who You Are • What You Do • How you can problem solve or contribute to the bottom-line of an employer • Tell them what they (your audience) should do next • Ask Rick Silva on www.youtube.comelevator speech video (2) presentations.

13. The Social Media Landscape Facebook 1.15 Billion users Google+ 343 Million active users Linkedin 225 Million users Twitter500 Million users (200 Million+ active) *As of July 2013 according to DMR Digital Marketing Ramblings Facebook Facebook is best either for personal connections or corporate brands and less so for connecting with individuals (who aren't celebrities) you don't know personally. Useful forkeeping up with family, friends and acquaintances. People tend to use the site frequently and stay for awhile. Twitter Twitter is best for finding and following interesting people and issues. Useful for keeping up with topics you like and for creating temporary communities around events. LinkedIn LinkedIn is more of a professional networking database than a social media platform: a place where having a presence is critical, but visits are confined largely to searching for potential hires. Google+ Google+ was created as a direct competitor to Facebook. Plus is built around the idea that you've got different parts of your life, not all of which are interested in the same things. Google+ could potentially become a Facebook for grownups.

14. HOW EMPLOYERS USE SOCIAL MEDIA www.CareerBuilder.com conducted a survey in 2012 asking 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. • 37% of employers use social networks to screen potential job candidates. • 65% said they do it to see if the job seeker presents himself or herself professionally. • About half (51%) want to know if the candidate is a good fit for the company culture. • Some cited “to see if the candidate is well-rounded” and “to look for reasons not to hire the candidate,” as their motives.

15. HOW EMPLOYERS USE SOCIAL MEDIA www.CareerBuilder.com conducted a survey in 2012 asking 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. (cont.) • A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire the candidate. • About half of those employers said they didn’t offer a candidate the position because of provocative/inappropriate photos and information posted on his or her profile; • 45% said they chose not to hire someone because of evidence of drinking and/or drug use on his or her social profiles. • Other reasons they decided not to offer the job: candidate’s profile displayed poor communication skills, he/she bad mouthed previous employers, made discriminatory comments related to race, gender, or religion, or lied about qualifications.

16. The Major Players • “Increasingly, people who are making decisions about whom to hire are using LinkedIn as their preferred tool.´ - Susan Adams, Forbes • Facebook 1.15 Billion users Google+ 343 Million active users Linkedin 225 Million users Twitter 500 Million users (200 Million+ active) As of July 2013 according to DMR Digital Marketing Ramblings • Facebook • Facebook is best either for personal connections or corporate brands and less so for connecting with individuals (who aren't celebrities) you don't know personally. Useful forkeeping up with family, friends and acquaintances. People tend to use the site frequently and stay for awhile. • Twitter • Twitter is best for finding and following interesting people and issues. Useful for keeping up with topics you like and for creating temporary communities around events. • LinkedIn • LinkedIn is more of a professional networking database than a social media platform: a place where having a presence is critical, but visits are confined largely to searching for potential hires. • Google+ • Google+ was created as a direct competitor to Facebook. Plus is built around the idea that you've got different parts of your life, not all of which are interested in the same things. Google+ could potentially become a Facebook for grownups.

17. Getting Started With Linkedin • Create an account (www.linkedin.com) • Upload a high quality, professional-looking photo. • Write your headline, summary and position description with keywords that will help the right employers find you. • Google Adwords keyword tool • Fill in core profile information • Name, employment history, schools attended • Add all relevant skills(limit of 50) – www.linkedin.com/skills • Courses taken, training received • Find connections (Use Search and Advanced Search) • Former Co-Workers • Current Co-Workers • Groups you have joined on Facebook • Organizations that you belong to • Networking events (job fairs, industry conferences, guest speakers, etc.) • Ask for introductions from your close connections. • Provide endorsements and pursue endorsements from connections. • Add volunteer experience, awards, papers, work samples, etc.

18. Make The Most of Your LinkedinProfile • Include a professional photo of yourself • Search and include a list of your work skills • Ask for recommendations • Join groups in your target industries • Follow target companies • Add work samples • Ask and answer questions within your groups

19. Getting Started on Twitter • Create an account www.twitter.com • Upload a high quality, professional-looking photo. • Create a Twitter bio that reveals your experience, interests and personality. • Include a hyperlink to your website or linkedin profile. Who Should You Follow? • Friends, family, current and former co-workers, recruiters • Celebrities, politicians, thought leaders, industry influencers • Companies that interest you • Subject Matter Experts • Trends • Discover - Activities

20. YOUR TWITTER PAGE Home – This is where you view Tweets from the people you have chosen to follow. It’s your personal collection of Tweets, featuring the latest news, commentary and information from the sources you care about. @Connect - It’s the place to see who has followed or mentioned you, retweeted or favorited one of your Tweets. This is where you can get in on current conversations. #Discover - This new section is all about discovering new content, which means you’ll see a collection of tweets from people you don’t follow. For instance, if you enable geolocation you’ll get to see hashtags about what’s going on near you in real time. Your Twitter Profile- Fill out your profile in the upper right. Use a good head shot (photo) of yourself, and add in a URL (ideally your blog, or company blog or personal website) and be interesting and somewhat open in your profile. Twitter is about transparency. People want to quickly ‘get’ who you are if they are going to follow you.

21. Make The Most of Your Twitter Profile Gaining Followers, building relationships • Know your Twitter audience • Think in terms of “What is happening right now.” • Always provide value for your followers • Speak in an authentic voice • Re-tweet early and often • Extend your R-E-A-C-H by cross-promoting via other social media platforms! • Don’t forget to check out: TweetMyJobs, #jobs, #hire, #jobhunt, #jobsearch

22. Getting Started on Facebook • Strategic idea: Use Facebook to confirm what you say on other social media platforms • Show other sides of who you are • This is an opportunity to prove “cultural fit” • Consider using Facebook’s “Branchout” application • Follow the fan pages of your target companies • Monitor what you post online: pictures and words • Use Facebook Search to connect with individuals and groups of interest to you • Connect with appropriate recruiters for your industry

23. Optimizing Your Facebook Profile • Target employers with Facebook ads • Create an ad for yourself convincing recruiters to find out more about you. • Establish a target based on keywords, location, or a company. • Check out www.BeKnown.com • Have a personal page AND a professional page

24. Getting Started On You Tube You Tube Allows you to: • Demonstrate your verbal communication skills • Establish yourself as a Subject Matter Expert (SME) • Extend your reach online through a visual media • Turn your smartphone or camera into a powerful business tool!

25. What a Blog Can Do For You • Establish yourself as a Subject Matter Expert (SME) • Demonstrate your written communication skills • Help you connect with others in your industry • Extend your reach online to places you could otherwise never connect with (and may not even know about!)

26. Next Step, Create Your Profile(s) • Establish an email address(if you don’t already have one), preferably Gmail. • Increase your knowledge of the main social media platforms: (Linkedin, Facebook, Twitter, Google+) • Follow conversations and engage online – Ask and answer questions. • Share useful content such as articles of interest to your target audience. • Create your profile(s) for the position that you aspire to. Make each profile consistent with the others. • Expand your reach and grow your content online.

27. Your Job Campaign • Cross-Promote like crazy! • Target the companies, people and organizations that interest you • Establish consistency across the various platforms • Make sure you have your materials (resume, white papers, work samples, etc.) in place before referring to them.

28. Where Jobs Come From (Courtesy Donald Asher) • Manager is happy. Doesn’t need you; doesn’t have a job for you. • Manager recognizes a need to be filled. • Manager will be unhappy for up to 18 months before doing anything about creating a new job.

29. Where Jobs Come From (courtesy of Donald Asher) • Manager decides to create a new position. • Will still do nothing about it for at least 2 weeks. • Will start asking around internally to see if anyone knows someone for the position. • If that fails, manager will start writing a job description and getting ready to advertise position.

30. Where Jobs Come From • Position is announced / advertised to the public. • This is when the “thundering hordes” come storming in to apply! • Wouldn’t it be so much better to contact a company BEFORE the position was advertised???

31. Reference Material Word Clouds • Weddle.com • Worditout.com Social media platforms • Linkedin • Twitter • Facebook • Google+ • YouTube Google Tools • Google Trends • Google Alerts • Google Adwords Social Media Measurement • Klout.com • Google Analytics • Socialmention.com Twitter Tools • Hootsuite.com • Tweetdeck • Twellow.com • TweetMyJobs.com Networking • Meetup.com • Eventbrite.com Job Search Websites • Indeed.com • Simplyhired.com • Linkedin.com • Craigslist.com • Linkup.com • Careerbuilder.com Start-up Companies • Ventureloop.com • Venturewire.com • StartUpHire.com • CrunchBase.com

32. QUESTIONS? Kevin M. Johnson Finance Professional http://www.johnsonkm.com @Topomtn kmj3301@gmail.com www.linkedin.com/in/johnsonkm 510-798-3492

33. WRAP UP • Complete your profile(s) and update regularly • Add volunteer experience to your profile(s) • Update your skills • Reconnect with former co-workers & classmates • Seek out new connections within your industry • Follow influencers, companies and non-profits • Build your brand and embrace it • Social media seems overwhelming…but take action one step at a time.