130 likes | 215 Views
Social Media Consulting. Professorpg.wordpress.com. What are we going to do today? (AKA LO). Learn How To Be a Consultant Understand the Situation Work Hard- Work Creatively-Work Ethically Professionalism – your brand. Consulting Firms. Understand the Situation. Understand Consulting.
E N D
Social Media Consulting Professorpg.wordpress.com
What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand
Understand the Situation Understand Consulting Understand SMM Consulting BCG, Accenture, Bain Big Four – E&Y, PWC, KPMG, Deloitte Medium Firms –Keystone Solutions, Cicero Group, CDM, Computer Associates, FTI Consulting Small Business Consulting Post to Networks Content Strategy Copywriting Monitor Engagement Grow Followers Blogs, Podcast, Video, Infographics, Review
Social Media Job Description Responsibilities Clear Objectives – growth, reach, engagement, leads, sales Visual Design - PhotoShop Content Strategy - Writing Promotion Strategy – Ads, Contests, Sales Promotion, Engagement Conversion Strategy Measure and Analytics
Understand the Situation of the Client - Research Research Draw a Marketing Plan Have a few ideas in your pocket • SITUATION ANALYSIS • SWOT • Market Research • Competition • Goals & Objectives MARKETING TACTICS 4Ps TARKET/POSITIONING Demographics Psychographics Buyer Behavior MARKETING IMPLEMENTATON Deadline/budgets TEST & MEASURE ROI
Engagement Companies Research Marketing Plan Ideas
What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand
Work Hard – Work Creatively – Work Ethically "Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison
What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand
Professionalism • Be on time and within budget. • Anticipate your clients’ needs (and be ready with suggestions to address them). • Be easy to work with. • Keep in touch with your clients. • Be honest and ethical. • Give a little more than you promise. • Ask your clients for testimonials and referrals. • Offer financial incentives for continuing to do business with you. • Educate your clients about all the services that you offer. • Do great work.
Thank You Due Date Company SMM Plan Sat, Sep 9/27 @ Midnight CANVAS