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Market Evaluation. El D e R ly-fri E ndly A larm handling and M onitor ING. DREAMING addresses two different market segments. We have adopted the classic segmentation of the market into telehealth and telecare (+ eInclusion )
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Market Evaluation ElDeRly-friEndly Alarm handling and MonitorING
DREAMING addresses two different market segments • We have adopted the classic segmentation of the market into telehealth and telecare (+eInclusion) • The two segments tend to fall into two different areas of responsibility with separate budgets and objectives • Health Authorities/ Health Insurers (telehealth) • Social Authorities/municipalities (telecare +eInclusion)
DREAMING addresses two different market segments • For each of the two segments we have identified the most significant output • dehospitalisation for telehealth • deinstitusionalisation for telecare (+eInclusion) • Data exist at this stage to evaluate the market for deinstitusionalisation but not yet for dehospitalisation
Approach to market evaluation Analyse the local health and social care organisation focusing on elderly care Estimate potential demand for Telehealth (dehospitalisation) Estimate potential demand for Telecare and eInclusion (deinstitutionalisation) Identify potential buyers of the DREAMING services 4
Basic assumptions • If the DREAMING services were already deployed in the field, 30% of the elderly people who currently live in institutions could be followed at home
Deinstituonalisation - Potential savings Participating countries 6
DREAMING Potential buyers Participating countries 7
Italy Opportunities Threats scarce penetration of non-technology based home services readiness from the public sector to pay a fair price for quality services such as those offered by DREAMING resistance by existing care providers to accept change • high percentage of elderly people in the total population • gap between the demand for residential elderly care and the actual availability of beds in elderly homes • huge difference in cost between assisting the same individual at home or in a residential facility (ratio 1 to 3) 8
Germany Opportunities Threats current lack of reimbursement of monitoring equipment by health insurers general delay in the deployment of telemedicine services in Germany compared to other EU countries • growing shortage of skilled workers for elderly care • substantial difference in cost between assisting the same individual at home or in a residential facility (average ratio 1 to 2). 9
Spain Opportunities Threats unwillingness of the public sector to invest because of the economic situation Inability of the Regions to meet the requirements of the “Dependency Law” • population will continue ageing, but the age group from 65 to 75 will rise faster than that of 75 and over. • expenditure for dependency will not decrease while new demands for social services will arise • need to improve services while at the same time containing public expenditure for elderly care 10
Denmark Opportunities Threats lack for the time being of a convincing business plan showing an RoI from the deployment of DREAMING-like services • political commitment to push “Welfare Technologies” countrywide • favourable financial arrangements between municipalities and regions for covering cost of care 11
Sweden Opportunities Threats readiness from the public sector to pay a fair price for quality services such as those offered by DREAMING lack for the time being of a convincing business plan showing an RoI from the deployment of DREAMING-like services • traditional inclination towards home assistance and integration • geographical spread of the (elderly) population • substantial difference in cost between assisting the same individual at home or in a residential facility (ratio 1 to 2,5). 12
Estonia Opportunities Threats readiness from the public sector to pay a fair price for quality services such as those offered by DREAMING lack for the time being of a convincing business plan showing an RoI from the deployment of DREAMING-like services • dependency ratio is continually declining • overall expenditures for elderly care services for the elderly will increase, while the income of the State from taxes will decrease • ageing of population increases trend towards patient’s self-care and further development of homecare 13
Conclusions • DREAMING addresses and hopefully solve the main threat to the deployment of advanced ICT-based elderly care services: Lack of a convincing business plan showing an RoI from the deployment of DREAMING-like services
ElDeRly-friEndly Alarm handling and MonitorING Thank you for your attention