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The ICT Sector in Ukraine Global Market Readiness. Eric Candle ECdata, Inc. New York ecandle@ecdata.net. ECdata, Inc. Global provider of Business Intelligence applications Locations in the U.S. and Europe (in Ukraine since 1992)
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The ICT Sector in Ukraine Global Market Readiness Eric Candle ECdata, Inc. New York ecandle@ecdata.net
ECdata, Inc. • Global provider of Business Intelligence applications • Locations in the U.S. and Europe (in Ukraine since 1992) • Customers: Government Agencies, Banking Institutions, Fortune 500 companies • Solutions: Anti-Money Laundering platform, Vertical Search Engines, Content Management system • Co-founder, U.S.-Ukraine Digital Alliance
Ukraine, the IT-first Nation • The largest country in Europe • Software Development in Ukraine • Roadmap to success (traditional way vs. new approach) • Non-Fortune 500 in search for providers • Building a comprehensive Brand (Why choose Ukraine?) • Venture Capital & the IT providers
2,400 software development companies 3,500 to 7,000 IT students/year (more students per 10,000 than Japan, Great Britain) 35,000 certified IT professionals (#4 in the world) 39 colleges/16 IT programs Outsourcing market: $250 million Major customers: AT&T Canada, Barclays Asset Finance, Delta Airlines, Unilever, U.S. is Ukraine’s top foreign investor (17% of FDI, 24% of portfolio investment) Defense technologies commercialization Centers of Excellence and Technology Incubators “IT-first Ukraine” strategy “Software capacity” – on way to the First Tier Software Development in Ukraine
Domestic and international demand National strategy Diaspora, global trust, latitude of thought Competition, clustering, club culture Domestic Infrastructure: - Human factor - Technology - FDI - R & D - Certification Roadmap to Success
Cost containment Personal factor Core competences U.S. affiliation Western management Functional culture IPR protection Laws & regulations Bandwidth/utilities Perception Image & technological track record non-Fortune 500 approach to find a provider
Building a Comprehensive Brand for Ukraine Identifying Stakeholders & Target Audiences: - Industries, companies, executives - Government Dpts. (Finance, Development, Commerce) - NGO’s (Development Banks, Funds, Chambers) Developing a clear, compelling, unique and distinct position for Ukraine in the mind of key stakeholders: - Aligning the National Brand with existing governmental & industry initiatives - Creating a common repository of data, marketing materials, partner organizations, funding sources and other useful tools
Why Choose Ukraine ?(following the Irish model) • The ICT sector employs (?) people, representing (%) of total employment • Created (?) new jobs in 2007 • Accounts for ? of total revenue • ? out of Fortune Magazine’s top-ten leading ICT companies have a substantial (?) base in Ukraine • Accounts for ? of total value added proects • In 2007, - ? foreign-owned ICT companies • The indigenous software sector employs ? People • Technology accounts for ? of all exports and ? of total business expenditure on R&D
Why Choose Ukraine (cont.)(following the Irish model) • One of the lowest (?!) corporate tax rates and one of the best (?!) education systems in the world • The State Development Agency (?!) invested (?) in R&D projects in 2007 • Ranks highest (?!) in terms of global innovation capability • The youngest population (?!) in Europe, ensuring future workforce availability • Low (?!) personal tax rates and freedom of movement (?!) attracts immigrant workers • GDP suggests productivity is among the highest (?!) in the world
Why Choose Ukraine (cont.)(following the Irish model) • Ranks among the top five (?!) economies in Europe in the Wall Street Journal Economic Freedom Index • According to the CEO surveys, political parties understand (?!) today’s economic challenges, and Government policy is responsive to changes in the economy • A high ratio of workers to dependents (?!) enables to fund its social services without overburdening the taxpayers
Rigorous Selection Process with initial vetting of all applicants (candidates) by a select group of venture capitalists (vertical market experts) Mentoring to improve presentations (case studies), reviewing presentations by judges (experts) to select companies for the final round The finalists to present and exhibit their companies to venture capital investors, businesses and professional groups, financial institutions, corporate licensees, academic and research institutions Buyers and investors criteria to buy ECdata, Inc. promotes candidates through the consortium of agencies to investors and major corporate technology buyers Presentation area and five-minute pitch time for each company One-page write-up on each company to distribute to investors and buyers Listing of each company for one year on the web site with hyperlinks back to company/country web sites. Web URL is advertised to the database of 3600 VC in the U.S. Resources for U.S. subsidiaries Venture Capital and Technology Transfer Model