Presented by: Geoffrey Wiggin Minister-Counselor, FAS/Tokyo

1. Presented by: Geoffrey Wiggin Minister-Counselor, FAS/Tokyo

2. Discussion Guide • Food 2040—Hypothesis, Objective, Outcomes • Technology Convergence—Consumer of the Future • Vision of Future State Requirements • The Research • Moving Ahead/ Wrap-Up

3. The Catalyst

4. Hypothesis Global wealth creation will drive the emergence of affluent consumers who will demand functional foods that align with their health and wellness lifestyle strategies.

5. Objective Food 2040 will provide decision‐makers a catalyst to define a shared understanding of the infinite opportunities that will arise in the food system due to the convergence of multiple interacting factors.

6. Outcomes Food 2040 stakeholders will put research results to work in framing and activating action plans that incorporate this new vision and will begin to define how they will benefit from the next quantum leap in food.

7. Who will benefit from the next quantum leap in food? • Who will meet the needs of this future consumer and profit from new opportunities? • How will our food production system evolve to meet these needs? • How should our global regulatory policy systems transform to meet these needs?

8. Technology Convergence—Consumer of the Future

9. Technology Convergence—Consumer of the Future Next Generation Biotechnology Cultured Foods Consumer Driven Nutrigenomics Nanotechnology

10. Vision of Future State Requirements • Today • Future Commodity-based system Identity-preserved system

11. Vision of Future State Requirements • Today • Future • Few large commercial global registrants of biotech transgenic events 600+ firms seeking to register transgenic and novel technology events

12. Vision of Future State Requirements • Today • Future • Compartmentalized nutrition and wellness model Integrated medical, food and genomics models that are infinite and evolve exponentially

13. Vision of Future State Requirements • Today • Future • Antiquated transportation systems A highly sophisticated modern transportation and infrastructure system

14. Vision of Future State Requirements • Today • Future • Middle class development focused on caloric increase Middle class with means to be increasingly discerning about food choices

15. Vision of Future State Requirements The future is about the global caloric needs required to feed 9 billion people and planning for macro protein and energy demands The more compelling opportunity for food system stakeholders to expand margins may be by targeting exciting new consumer-driven identity-preserved markets

16. The Research } A unique team for a world-class project

17. Research Process and Methodology

18. Research Theme 1 Food and Technology—Biotech and Agricultural Innovation • Biotech acceleration • Cheap genomics • Specialty GM crops • Biosensors • High-intensity agriculture • Automatic agriculture • Biopharming

19. Research Theme 2 Consumer Trends—Upper and Middle Class Asia • Middle class growth • Urbanization • Gray Asia • Changing diets • Diseases of affluence

20. Research Theme 3 Competitive and Policy/Regulatory Landscape—Evolving Issues and Standards • Chinese wages rising • Regulatory capacity • China ascending the food value chain • Counterfeiting, adulteration, and intellectual property • Asian credit crises • Rising transparency • Asian freight infrastructure

21. Research Theme 4 Agriculture Food Distribution and Packaging—Transportation and Infrastructure • Infrastructure build-out • Rising volumes • Energy costs • Identify preservation and traceability • Shifting product mixes • Smart packaging

22. Research Theme 5 Environment and Resources—Impacts of Global Growth • Water scarcity • Soil depletion • Scarce fertilizer • China’s shrinking farmland • Global fishery depletion • Food insecurity

23. Moving Ahead/Wrap Up • Your support and input • Start up funding provided • Next steps • Rollout in November

24. Thank You