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Consumer magazine of the year

Consumer magazine of the year. 371, 548. Monthly Core target 18 - 25 male Launched 1994. Cutting edge Out spoken Unpredictable Exciting Entertaining. The most influential magazine of the 90’s - Sunday Times. Mix of entertainment Led features. Book reviews Music Clubs Fashion.

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Consumer magazine of the year

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  1. Consumer magazine of the year

  2. 371, 548 • Monthly • Core target 18 - 25 male • Launched 1994

  3. Cutting edge Out spoken Unpredictable Exciting Entertaining The most influential magazine of the 90’s-Sunday Times

  4. Mix of entertainment Led features • Book reviews • Music • Clubs • Fashion

  5. Entertainment Music Clubs Films Women Fashion 2,192,000 Readers • Opinionated • Knowledgeable • Maverick • Differentiates him from the ‘Guide me’ crowd

  6. .com loaded magazine online

  7. .com • Targeting 18-34 male • Bring loaded to your computer at home or at work

  8. Page Impressions Unique impressions .com Updated Monthly 6.5 million hits a month 800,000new logons each month

  9. loaded FASHION The complete seasons guide to fashion

  10. 278,568 Readers • Bi annual (6 months shelf life ) • Core target 18 - 35 men • 97% male readership

  11. Bringing you the hottest fashion from the catwalk to high street • Inspiration • Direction • The complete reference guide for the next six months

  12. Style leaders Opinion formers Early adopters 50% do not buy any other fashion magazine

  13. 278,568 Readers • Enjoys Money, entertainment, women & most of all style • They are very high fashion spenders • On average they spend 400 on toiletries

  14. Interviews & Reviews Paul smith YMC Duffer Hair styling Grooming Featured Brands Armani, Versace, Boss Ralph Lauren. Kenzo, Ben Sherman,D&G Stone Island, Boxfresh, Duck & Cover, Love your label

  15. Launch of the year 1999

  16. 90,555 • Launched 1999 • Monthly • Core target 25 - 40 male

  17. A modern vision ofSuccess, Career & relationships • Energetic • Optimistic • Entertaining • Genuinely Fresh

  18. Reflects their changing lifestyle • It’s a magazine for men who have grown out of the existing men’s titles. • A Grown up magazine for a grown up reader.

  19. 414,000 Readers • Focused • Successful • independent • motivated

  20. Lust for life • He has reached the most rewarding & exciting period of his life. • Enjoys entertaining at home or restaurants. • He knows the fun isn’t over!

  21. Fragrance Market Report

  22. There's a definite among young men towards designer products • Cosmetic & fragrances market will grow to 1.37 billion by the year 2003 • Mens fragrances expected sales growth of 10 - 15 % in 1999 • Male fragrances increase 1995 216.0 million 1999 224.0 million

  23. Forecast1999 - 2003 Male fragrance (millions) 19992000200120022003 226m 223m 225m 227m 230m

  24. Top five advertisers male fragrances 1)Brut Aquatonic 2)Old spice,white water 3)Lanvin L’Homme 4)Ralph Lauren,polo sport 5)Alfred Dunhill 1997 to 1998 £3,280,000 £1,508,000 £799,000 £619,000 £522,000

  25. Financial Results • Faberge Brut Sales 298.8m reported pre-tax profits of £38.2m • Channel Turnover £80.6m reported pre -tax profits of £4.6m • Calvin Klein Turnover £34.9m reported profits £5.4m

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