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Use of Stereotypes

Use of Stereotypes. Stereotypes are a commonly held public belief about specific social groups or types of individuals. This can be done through the simplified representation of character, appearances and beliefs . . ‘Broken Britain’ Stereotypes in the Headlines. Youth Stereotypes.

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Use of Stereotypes

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  1. Use of Stereotypes Stereotypes are a commonly held public belief about specific social groups or types of individuals. This can be done through the simplified representation of character, appearances and beliefs.

  2. ‘Broken Britain’ Stereotypes in the Headlines

  3. Youth Stereotypes • Catherine Tate – ‘Am I bovered’ • - Harry Enfield - Kevin turns into a Teenager’

  4. Youth Stereotyping in the Headlines

  5. Stereotypes in the Headlines • What do these characters and images tell us about teenagers? • How do you feel about these stereotypes and the way in which they are used? • What effect do you think such stereotypes have on the audiences perceptions of teenagers?

  6. Whydoes the media use stereotypes? • For humour • Convey meaning quickly • Suggest shared societal values • Make a group feel special or superior etc. • Create distinctions (old vs. young, men vs. women) • Play to an audience • Sensationalise to get attention / make sales • Promote specific agendas

  7. Use of Stereotypes 2 3 4

  8. Video: Media & Stereotypes • Where is the "Muslim World"? Professor Tony McEnery at TEDxLancasterU - YouTube

  9. Stereotypes in the Headlines • “He was a devout Muslim but he was a normal kid who loved Manchester United and played football and cricket.” (The Mirror, 1st April 2004) • “Former classmates of Miss Belgium said she had gone from being a normal girl to a devout Muslim almost overnight (Daily MaiI,11 February 2006) • “women are being forced to dress like daleks” (The Sun, 7 August 2009)

  10. The Dangers of Stereotyping • They encourage audiences to think large groups of people are all the same, and often have the same negative characteristics. • Our self-identity comes from the images and messages we see around us • Groups may feel unfairly represented. • What would happen if people were only to think in terms of stereotypes? • They cause people to exaggerate differences among groups. • They lead people to focus selectively on information that agrees with the stereotype and ignore information that disagrees with it.

  11. When stereotypes are challenged… 2 3 4 5

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