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Stereotypes

Stereotypes. Stereotype:. Widely held generalization about a group of people. Why do people stereotype? . Our social world presents us with too much information. Categorizing people by stereotypes (schemas) saves us mental energy!

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Stereotypes

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  1. Stereotypes

  2. Stereotype: • Widely held generalization about a group of people

  3. Why do people stereotype? • Our social world presents us with too much information. • Categorizing people by stereotypes (schemas) saves us mental energy! • For example when you meet someone new, stereotypes help set up expectations of behaviour(gender, race, age, etc).

  4. How do stereotypes form? • In-group v. Out-group mentality: Katz and Braley (1933)-participants from Princeton mentioned more positive traits than when asked about their own race compared to other races. • Gatekeepers: media, parents, and members of our culture who perpetuate stereotypes. Gilbert (1951) replicated Katz and Braley’s (1933) study and found less agreement amongst stereotypes but stereotypes about Japanese were extremely negative after all the negative press about Japan after Pearl Harbor.

  5. Anti-Japanese Propaganda in the US

  6. Continuing Stereotypes in the US

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