Nuçi's Space

1. Nuçi's Space Innovative Fundraising for a Non-Traditional Non-Profit

2. History • The concept of Nuçi's Space, was born from the grief of a family, the Philips, over their son and brother Nuçi's suicide. Suffering from clinical depression often left Nuçi with feelings of hopelessness and guilt for the pain he felt he was causing his family. His way of expressing these feelings and finding healing was through his music.

3. History • Inspired by their own personal loss, the Philips family wanted to create some sort of “safe place” for other musicians who might be in need of help, but unable to find and/or pay for it. Thus, the Nuçi Phillips Memorial Foundation was born. The organization’s name quickly got shortened to Nuçi's Space, which in Linda Philips words is symbolic of “the space in the corner of our hearts, where our love for Nuçi will always be kept”.

4. Proposed Mission Statement • Nuçi's Space is a resource/support center dedicated to promoting the emotional, physical, and occupational well-being of the music community. It is our mission to provide a stable, caring environment within which a musician’s various occupational, emotional, and physical needs can be met and nurtured.

5. Current Programs • OCCUPATIONAL PROGRAM SERVICES • 4 climate controlled, soundproofed practice/rehearsal rooms • Each room equipped with sound equipment and drums • Variety of workshops including: • Hearing loss prevention • Industry professionalism • Cuban hand-drumming • Live sound reinforcement • Press kit creation • Drum tuning • Stage fright prevention • Fully functioning performance area with mixing board and 24-track Mackie • Staff of knowledgeable musicians

6. Current Programs • PHYSICAL PROGRAM SERVICES • Free weekly visits from retired physician • Kickboxing classes • Break area/ coffee lounge

7. Current Programs • EMOTIONAL PROGRAM SERVICES • Counseling referral service • Counseling financial aid • Resource library • Subsidization of medicine • Survivorsof Suicide support group • Sensitive staff • Caring, nurturing environment

8. Nuçi’s Space’s Current Fund Development Situation

9. Current Resources • Financial resources • In Kind Contributions and Donated Services • Human Resources • Community Collaborations

10. Current Funding • Financial Resources • Contributions • Operational Income • Grants • Benefit Concerts • Annual Giving

11. Overview of Profits

12. Operational Income

13. The Plan • Capital campaign • Workshop Space • 4-5 more sound-proof practice/rehearsal rooms • Expanded Library • Office Space • Storage

14. Strategic Plan (Needs and Goals) • Currently, there is no written Strategic Plan. Hopefully, the following fundraising plan will provide a strong base for future planning to occur, enabling Nuçi's Space to continue to thrive

15. S.W.O.T Analysis • S.W.O.T Analysis is a tool used by boards and employs to evaluate an organization. • Strengths and Weaknesses are internal issues. (i.e. staff issues) • Opportunities and Threats are external issues. (i.e. community perception)

16. Strengths • Dedicated Staff • Top-notch physicians • Strong motivation of everyone involved • Volunteers • Counting Crow’s link

17. Weakness • Weak diversification of income • No mission statement • Poor record keeping • Inexperienced staff • Fundraising Stigma (i.e., they don’t want to ask “strangers”) • Lack of qualitative surveys (need a proper evaluation) • Debt • No written fundraising or strategic plan • Inefficient use of daytime operational hours

18. Opportunities • Good reputation • Prime location • Athens Music Scene • Strong support from local bands • Large Student base in Athens • Plenty of daytime hours to expand programs

19. Threats • Perceived to be a place for teenagers • Low name recognition • Poor economy • Wartime doubts

20. Recommended Plan of Action • We propose a multi-faceted plan for diversifying Nuçi's Space’s income. • This plan for diversification will provide the Space with the necessary knowledge and references to make strategic moves that will enable Nuçi's Space to be supported financially and recognized for the innovative organization it is.

21. Annual Giving • Nuçi’s Space Current Annual Giving Program • Yields @ 10,000 per year • 130 recipients

22. Annual Giving • Components of 2002 letter: • Review of 2002 activities & services • Anecdotes of visibility received by Nuçi’s Space • Suicide stats & facts • Donor appreciation and ask for continued support

23. Annual Giving • Goal: Nuçi’s Space will increase Annual Giving Program efforts so as to broaden support, cultivate donors, and identify leaders

24. Annual Giving • Objective: To appeal to a broader base of potential annual givers • Create another letter, to be mailed to non-family & friends • Include “donor choice” options on the response card • Follow-up with appropriate forms of recognition • Acquire permission from currently uninterested parties to keep them informed of the organization’s activities • Utilize interns & other volunteers

25. Annual Giving • Objective: To use the Annual Giving Programs as an opportunity to strengthen donor relationships and encourage repeat and upgraded giving • Objective: Nuçi’s Space will track and use information acquired through the Annual Giving Program to help develop the Major Gifts Program.

26. Annual Giving • Objective: To leverage individual annual giving gifts with Corporate matching gifts • Objective: To explore issues related to E-Philanthropy • Objective: To explore issues related to Electronic Transfer Funds

28. Techniques Omitted • Direct Mail • Telemarketing • Telethons

29. R.O.P.E.S • Why Major Gifts? • The 80/20 (or 90/10) Rule • Major Gifts build capacity Nuçi’s Space’s primary objective is to expand facilities and counseling services available to clients. • Major Gifts involve donors • Gifts usually restricted; Reflect donor interests • Currently… • “Annual Giving Letter” • ~ $ 110K from pool of friends/family

30. Research Interns Starting points: Natural Constituencies Who would give to Nuçi’s Space? Middle class tends to give to social service organizations. N.S. volunteers Clients & client’s family Prospect Research Athens Banner-Herald Word-on-the-street Marissa’s experience @ DePalma’s UGA School of Social Work faculty UGA Department of Psychology faculty American Medical Association R-O.P.E.S

31. R.O-.P.E.S • Objective • “To employ a full-time intern who will focus on prospect identification and the creation of a prospect database.”

32. R.O.P-E.S • Programming • The Executive Director will place an announcement, by the 1st day of Fall 2004 classes, calling for interns in local papers and will send an email indicating the need for interns to the dept. heads of relevant fields at UGA (e.g. Social Work, Psychology, Nonprofit Organizations, Marketing). • Interns will conduct internet-based prospect research • Interns will create a database of prospects. • Interns, with the President’s assistance, will submit letters to identified prospects. • President will follow-up with phone call 2 weeks later. • Interested prospects will be met in person by President to discuss organizational needs and answer questions. • President will solicit specific donation from prospect.

33. R.O.P.E-.S • Evaluation • President, E.D., & intern(s) will assess the results of Programming in terms of Objectives.

34. R.O.P.E.S • Stewardship • The 2-way symmetrical approach. • President will use gifts for intended purpose. • President will report to donor, as instructed by donor, on the uses of the gift(s). • Donors will be recognized, according to preference, on an appropriate timeline by the President.

35. What can you get grants for? Specific Programs Evaluation of Programs Resources for the Programs What can you usually not get grants for? Capital Campaigns Operational Costs (directly) Salaries (directly) Endowments Grants

36. Grants • Ittleson Foundation • Why is the Ittleson Foundation a good fit for Nuçi's Space?

37. Grants Cont. • Some other Granting Agencies Nuçi's Space might want to consider. • .Bear Hug Foundation • .Georgia Arts Council • .National Institute of Mental Health • . Substance Abuse and Mental Health Services Administration • National Endowment for the Arts

38. Outreach Publicity • Red and Black-Targets Students population • Zebra-Targeting African American population • Eco Latino-Targeting Hispanic Population

39. Pro’s and Con’s • Pro’s for increasing diversity • Increasing recognition • Creating atmosphere for diversity • Increase revenue • Invest in beat machine for Hip-Hop groups. • Create atmosphere for local Hispanic population through Hispanic bands. • Increase range of annual giving donations

40. Pro’s and Con’s • Con’s for increasing diversity. • May chase away local bands

41. Special Events • Yard Sale • Advertise through local papers • Target students to donate unwanted products • at end of every semester.

42. Special Events • Performance Rental • Advertise to local bands • Advertise this event only in local paper

43. Special Events • On-Site Events • Advertise/Publicity through student organization • Bring over twenty people, half off next space rental • T-shirts as donations instead of physical price

44. Special Events • Off-site Events • Use “Right Side Glows” as advertisement for selling/renting equipment, space and performance for bands. • T-shirts as donations instead of giving it away.

45. Special Events • “Meeting and Making the Band” • Targeted toward venue owners • Targeted toward bands • Means of Increasing donor base • Meeting Goals

46. Special Events Cont.

47. Conclusion • If Nuçi's Space follows this plan it will help ensure a diverse, sustainable income flow that will last into the future. This will enhance Nuçi's Space’s ability to continue to provide quality programs well into the future.