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WHAT IS GAMIFICATION?

WHAT IS GAMIFICATION?. “Application of game theory concepts and techniques to non-game activities.”. To engage participant with an activity he/she finds fun in order to influence his/her behaviour. WHY GAMIFICATION?. 1)Motivation 2)Ability 3)Trigger. TECHNIQUES. BARTLE'S PLAYER TYPES.

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WHAT IS GAMIFICATION?

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  1. WHAT IS GAMIFICATION?

  2. “Application of game theory concepts and techniques to non-game activities.” To engage participant with an activity he/she finds fun in order to influence his/her behaviour.

  3. WHY GAMIFICATION? • 1)Motivation • 2)Ability • 3)Trigger

  4. TECHNIQUES

  5. BARTLE'S PLAYER TYPES

  6. THE HISTORY OF GAMIFICATION

  7. 1980-2013 • The cracker Jack company started to put a toy surprise in every box

  8. "Fun" and "fooling" • Workers steal a banana to stave off the"beast of monotony"

  9. 1980- MUD1 became the internet multiplayer online role playing game

  10. Change in interests • Gamification gained popularity after 2010

  11. APPLICATIONS

  12. Speed Camera Lottery http://www.youtube.com/watch?v=iynzHWwJXaA

  13. My Starbucks Reward http://www.youtube.com/watch?v=xUvgcaFvdLY

  14. Puzzle Game FoldIt http://www.youtube.com/watch?v=lGYJyur4FUA

  15. FreeRice http://www.youtube.com/watch?v=j22rxwRE328

  16. Bottle Bank Arcade http://www.youtube.com/watch?v=zSiHjMU-MUo

  17. CRITICISMS

  18. LEGAL RESTRICTIONS • http://www.youtube.com/watch?v=I4OvsZEjckU

  19. ONLINEPRIVACY

  20. Virtual Currency

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