DIY Clothes & Accessories in College

1. DIY Clothes & Accessories inCollege Group Nine 梁晓莹 孙雅琪 罗韵蘅 陈柳青 李青云 粱秋菊

2. Description and Ownership structure 目录 BusinessEnvironment Marketing plan Summary

3. Ownership Description

4. Description and Ownership Description: design, make and sew handmade clothes and other accessories, such as necklaces, earrings by ourselves. Ownership: Partnership Partner: College of Fine Arts(美术学院） Duty: The students of the College of Fine Arts will do the designing work and we will do the sewing and making work.

5. Environment Business

6. Business environment • Economic environment： • Increasing national income • Rising demand on living standard • Decline on Engel Index • Growing demand on clothes • Abundance of the diversity on clothing

7. Business environment • Industry environment： • People pay less and less attention on the brands • Brand clothes sometimes fail to satisfy the need of consumers • Consumers have a stronger tendency to buy accessoriesand clothes of self-owned brand • The popularity of online shopping

8. Plan Marketing

9. Marketing plan • Target Market： • Major: college students • Whole society • Product & Service： • self-designed and self-made clothes and other accessories • Ensured quality • Fashionable style and particular features • Excellent service --to make the clothes customers design • Place/Distribution: • Face-to-face sale(physical store) • Online sales

10. Marketing plan • Pricing： • Accessories: under 50yuan • Clothes: 50-100yuan • Price lining strategy • Odd pricing strategy • Promotion: • Flier • Internet (microblog) • Outdoor ads (posters)

11. Summary

12. summary • design, make and sew handmade clothes and other accessories • excellent quality • beautifully made • full of particular features • considerate and perfect service

13. Is this Thank you What U want?