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INC per ASSOBIRRA

PR PLAN 2008 WEB MONITORING NOVEMBER 2008. December 2 nd, 2008. INC per ASSOBIRRA. 1. Users November 2008. 2. Page views November 2008. 3. INC for ASSOBIRRA. INC per ASSOBIRRA. 4. BIRRAINFORMA.IT. Key facts - November 2008.

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INC per ASSOBIRRA

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  1. PR PLAN 2008 WEB MONITORING NOVEMBER 2008 December 2 nd, 2008 INC per ASSOBIRRA 1

  2. Users November 2008 2

  3. Page views November 2008 3

  4. INC for ASSOBIRRA INC per ASSOBIRRA 4

  5. BIRRAINFORMA.IT Key facts - November 2008 • Traffic levels in November kept to monthly averages calculated on an annual basis. • The number of search engine accesses (72% of total accesses) is high as always. Visibility on key words and beer-themed items remains high as well. • Google alone generates more than 1.100 visits, 63 per cent of the total; the previous month it was at 53 per cent. • After the homepage the most-read articles/sections include: “alcol e farmaci” [“alcohol and pharmaceuticals”], “come si fa la birra” [“how beer is made”], “birra in cucina” [“beer in cooking”] and the news on “Simposio europeo sulla birra” [“European symposium on beer.”] • Percentage of new visitors is high, documented around 83%. 5

  6. Users 1.757 Users/day 58,5 Page views 4.006 Page views/users 2,28 BIRRAINFORMA.IT General Overview - November 2008 6

  7. Page/sections Visits Home 623 News – Alcol e farmaci [News – Alcohol and pharmaceuticals] 378 “Cultura” – come si fa la birra [“Culture” – how beer is made] 151 “Gusto” – Birra ingrediente in cucina 113 News – Simposio Europeo su birra e salute [“News” - “European beer and health Symposium”] 108 News – Alcol e sport 108 “Cultura” – una birra tante birre [“Culture” – one beer many beers] 106 “Gusto” – degustare la birra [“Taste” – Tasting beer] 98 News – A ciascuno la sua birra [“News”- One beer eachone] 90 “Benessere” – birra e salute [“Wellness”- Beer and health] 88 BIRRAINFORMA.IT Most viewed pages and sections - November 2008 7

  8. siti Visite Google.it/ .com 1.117 Direct access 277 Msn/Live.com 69 It.yahoo.com 36 Newsletter C.I.B. 35 Alice.it 31 it.becks.com 27 Carnealfuoco.it 27 Diggita.it 10 BIRRAINFORMA.IT Traffic sources and referring sites - November 2008 8

  9. INC per ASSOBIRRA INC per ASSOBIRRA 9

  10. BEVIRESPONSABILE.IT Key facts - November 2008 • Visits are stable compared to October. • Percentage of new visits is very high as always (87%). • Accesses from Google remain high (612) and surpass those from directly entering the URL (310). • Principal key words that result in search engine accesses are: “alcohol,” “alcoholic beverages,” “alcohol and young people.” • Most-visited sections are the homepage, the FAQ, In depth, and the quiz 10

  11. Users 1.182 Users/day 40 Page views 3.538 Page views/users 3 BEVIRESPONSABILE.IT General Overview - November 2008 11

  12. Page/sections Visits Home 849 FAQ 338 Approfondimenti [“In depth”] 261 Quiz 257 Quantità moderata [“Moderate quantities”] 218 Effetti dell’alcol [“Effects of alcohol”] 209 Bere responsabilmente [“Drink responsibly”] 167 Alcol e tipi di bevande [“Alcohol and types of beverages”] 165 Che cosa è l’alcol [“What is alcohol”] 155 BEVIRESPONSABILE.IT Most viewed pages and sections - November 2008 12

  13. Sites Visits Google.it / .com 612 Direct access 310 Tuttorugby.com 49 Msn 36 Assobirra.it 19 Alice.it 19 yahoo.it 18 Nastroazzurrodesignaward 14 Birrainforma 11 Gustoblog 10 it.becks.com 9 BEVIRESPONSABILE.IT Traffic sources and referring sites Novembre 2008 13

  14. INC for ASSOBIRRA INC per ASSOBIRRA 14

  15. ATAVOLACONLABIRRA.IT Key facts November 2008 • Number of visitors has fallen slightly compared to the average of recent months. • Relationship between visits and page views remains on good levels (3,74). • After the homepage the most-visited section is ‘Magnifici 4’ ['Magnificent 4']. • Percentage of new visits is high (71%). 15

  16. Users 265 Users/day 8,8 Page views 990 Page views/users 3,74 ATAVOLACONLABIRRA.IT General Overview - November 2008 16

  17. Page/section Visits Home 333 I magnifici 4 [The magnificent 4] 111 Galateo della birra [Beer etiquette] 89 Ricette dello chef [Recipes of the chef] 75 Uno, cento, mille birre [One, one hundred, one thousand beers] 75 Le nostre ricette [Our recipes] 73 Mangiare sano [Eating healthy] 66 Birra ieri e oggi [Beer yesterday and today] 63 Guida INRAN [INRAN Guide] 37 Birra si, ma responsabilmente [Beer yes, but responsibly] 35 ATAVOLACONLABIRRA.IT Most viewed sections and pages November 2008 INC per ASSOBIRRA 17

  18. sites Visits Direct access 160 Google.it / .com 33 assobirra.it 29 birrainforma.it 9 albertomassa.it 6 ATAVOLACONLABIRRA.IT Traffic sources and referring sites - November 2008 18

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