The Virtualized Enterprise MORE FUNCTIONALITY AND REDUCED IT SPEND

1. The Virtualized EnterpriseMORE FUNCTIONALITY AND REDUCED IT SPEND Speaker: Frank GrilloEVP of MarketingCYPRESS COMMUNICATIONS

2. NewParadigms for Cloud Services Technology ownership is no longer a sure thing. IT asset ownership is a choice, not an obligation. Enterprises are embracing hosted delivery models—software as a service (SaaS), cloud computing, LAN/WAN services, desktop management, business continuity and hosted unified communications. Hosted IP voice services market will increase from $505 million in 2009 to $1.2 billion in 2012. UC market will triple in size to almost $18 billion by 2014. Cloud services market will increase from $46 billion in 2009 to $150 billion in 2013. “…computing may someday be organized as a public utility just as the telephone system is a public utility…The computer utility could become the basis of a new and important industry.” - John McCarthy, MIT Centennial in 1961 Source:Gartner, Inc. and IDC 2

3. Paradigm Shift to theVirtualized Enterprise Hosted Unified Communications offers an elegant on-ramp to cloud computing. It is the first step in a logical migration path of going from premises-based to a cloud services environment. 3

4. Unified Communications Integrated Real-Time Communications • Voice, data & Internet • Voicemail, email and messaging • Audio and Web conferencing • Phone, mobile and PC • Collaboration • Mobility • Soft Client, advanced call routing, teleworker support • EnterpriseConvergence • Networks and systems • Software and applications • Processes • Centralized Control & Management

5. Unified Communications in the Cloud IntegratedReal-TimeCommunications • Voice, data & Internet • Voicemail, email and messaging • Audio and Web conferencing • Phone, mobileand PC • Collaboration • Mobility • Soft Client, advanced call routing, teleworker support • EnterpriseConvergence • Networks and systems • Software and applications • Processes • Centralized Control & Management • PLUS… • End-to-end solution: network, access, soft clients, LAN, WAN, phones, routers and integration • Custom-designed solution • Everything owned & managed by one provider • Guaranteed voice quality, network availability • Voice traffic prioritization • Project management • User training and support • …And Business Continuity with Data Failover and Redundancy

6. Start with UC in the Cloud… uCaaS Voicemail Management INTERNET PSTN Call Archival Services Softwareas aService IP Phone Switches, PSTN, Internet Management of prem-based routersand LAN switches Remote Offices Infrastructureas a Service MPLS VPN Continuity & Failover Mgmt Platform asa Service HostedStorage HostedLAN / WAN Servers  Applications  Network  Enterprise HQ & Data Center 6

7. Add OCS, SharePoint, Exchange, Blackberry Exchange, Active Directory & Messaging Security Compliance INTERNET PSTN uCaaS OCS Softwareas aService Voicemail Management SharePoint Call Archival Services Hosted or Managed Exchange Remote Offices Active Directory Infrastructureas a Service IP Phone Switches, PSTN, Internet Blackberry Exchange Services Management of prem-based routersand LAN switches Messaging Security Compliance MPLS VPN Continuity & Failover Mgmt Platform asa Service HostedStorage HostedLAN / WAN HostedDataCenters Servers  Applications  Network  Enterprise HQ & Data Center 7

8. Enterprise Virtualization uCaaS OCS Voicemail Management SharePoint Archival Services (Call / email / IM / Conferencing) Hosted or Managed Exchange Softwareas aService Active Directory IP Phone Switches, PSTN, Internet Blackberry Exchange Services Management of prem-based routersand LAN switches Messaging Security Compliance Infrastructureas a Service MPLS VPN • Virtualized Servers • Hosted Document Management • CRM • Hosted Web Servers • SQL Services • Hosted Accounting Servers Continuity & Failover Mgmt Exchange Backup Managed Security Platform asa Service HostedStorage HostedLAN / WAN HostedDataCenters 8

9. Cloud Services: Bonus • Mobility • Speed; real time • Time Shifting…work across time zones • Seamless interoperability • No boundaries…work across continents • Flexibly supports wide communication circle • Customers • Executives • Sales Reps • Field Service Reps • Call Center • Teleworkers • Remote and International Workers High performance workplaces leverage collaboration to drive innovation, creativity and transformational change . 9

10. Checklist for Implementing Cloud Services • Low Implementation and Operational Costs:Low or no CapEx. Minimal OpEx with outsourced management. • Integrated Communications:Communication tools in a unified interface should encourage collaboration. These tools can help create competitive advantage and efficient operations in a global workspace. • Portable Connectivity:The ability to effectively communicate & collaborate from any location is a “must” in today’s increasingly globalized work environment. • Dynamic Access:Whether shifting capacity from location to another, scaling size, or reallocating application resources, the service must support demand ebb and flow in a real-time or near real-time environment. • Guaranteed Business Continuity:Look for carrier-grade 99.999% reliability and assurance of continuous business operations. • Flexible, Upgradable Capacity and Capability:The selected system should readily adapt as needs, resources and technologies evolve. • Legacy Service Integration:The system should offer new capabilities without abandoning conventional telecom features you've come to rely on. 10