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How does TV Media operate?

How does TV Media operate?. Who is the most watched television news outlet?. Fox News leads the cable news market in the United States in regular viewership (#1). Considered by many to represent the conservative/Republican viewpoint. CNN is #2 (was #1 until displaced by Fox)

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How does TV Media operate?

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  1. How does TV Media operate?

  2. Who is the most watched television news outlet? • Fox News leads the cable news market in the United States in regular viewership (#1). • Considered by many to represent the conservative/Republican viewpoint. • CNN is #2 (was #1 until displaced by Fox) • Considered by many to be very liberal • MSNBC is #3 • Also considered by many to be very liberal

  3. Slogans • We Report. You Decide • Fair and Balanced • Trademarked • Al Franken used it in a book to indicate that Fox was actually biased • Fox sued him but then dropped the lawsuit • The Most Powerful Name in News

  4. History • US based, cable & satellite • Available to 85 million households • Started on 10/7/1996 by Rupert Murdoch • Australian born • Oxford educated • Worth 8.3 billion • Owns News Corp

  5. History • US based, cable & satellite • Available to 85 million households • Started on 10/7/1996 by Rupert Murdoch • Australian born • Oxford educated • Worth 8.3 billion • Owns News Corp • Roger Ailes is CEO • Consultant for Richard Nixon, Ronald Regan, & GW Bush

  6. Purchased Myspace.com in 2005

  7. News Shows on Fox • Common Sense with Neil Cavuto • 4 pm weekdays • Special Report with Bret Baier • 6 pm weekdays • Fox Report with Shepard Smith • 7 pm weekdays • On the Record with Greta Van Sustern • 10 pm weeknights • The O’Reilly Factor • 8 pm Weeknights

  8. The O’Reilly Factor • The O'Reilly Factor is the highest rated cable news show . • Target audience • 58 percent of O'Reilly's audience is over 50 years of age • 64 percent of "The Factor's" regular viewers identify as conservative while 10 percent consider themselves liberal • O'Reilly is known for his confrontational interview style

  9. Controversies • Criticisms • Al Franken O’Reilly lies and distorts facts • Jeremy Glick Controversy 9/11 issue and Bush • Jeremy Glick was on Flight 93. He called his wife, said “We’re going to rush the hijackers” then hung up. • Glick’s son was on Bill O’Reilly. Glick had previously signed an anti-war ad. Glick accused O’Reilly of using 9/11 and sympathy for the families to rationalize domestic plunder and worldwide aggression • O’Reilly accused Click of touting conspiracy theories • They got into a shouting match with a great deal of obscenities • Grandstands on the traditionalist vs. secularist issues

  10. Fox News Controversy- Photo manipulation against NYT

  11. Slogans • The Most Trusted Name in News • CNN = Politics • The Best Political Team on Television • CNN = Money

  12. History • Started on June 1, 1980 • Founded by: Ted Turner • Media Tycoon (TNT and TBS) • Owner of Atlanta Braves (Play at Turner Field) • Philanthropist: gave 1 Billion to create United Nations Foundation, a public charity to broaden support for the UN. • Started the 24 Hour News Network (The CNN Effect) • Watershed moment The Gulf War (1991) • Owned The Atlanta Braves • Launched The Goodwill Games

  13. History • Owns more land than any other American • Has the largest herd of buffalo in the world • Ted’s Montana Grill • Born in Chicago but moved to Savannah, Georgia when he was 9 • Has a “knack for making insensitive, off-the-cuff remarks about religion and ethnicity”……per Jim Rutenburg, The New York Times, 3/19/01 • Headquartered in Atlanta

  14. News Shows on CNN • The Situation Room with Wolf Blitzer • 5 pm weeknights • Lou Dobbs Tonight • 6 pm weeknights • No Bias, No Bull with Campbell Brown • 7 pm weeknights • Larry King Live • 8 pm weeknights • Anderson Cooper 360 • 9 pm weeknights

  15. Larry King Live • #1 show on CNN (Watched by 1.2 million) • Format 1 on 1 interview with call-ins from viewers • Criticism King asks “soft ball” (easy) questions. • More people will come on his show because of this. King can get guests other hosts can not get.

  16. Controversies • Considered to be biased towards Israel in covering Gaza Strip issues • Accused of liberal editorializing and fact omission by conservatives • Nicknamed “The Clinton New Network” in the 90s, Chicken Noodle News and Communist News Network • Criticized for showing too many human interest stories during the Gulf War • Earned a nickname of “propagandist”

  17. Controversies • 1998 reported that American used Sarin gas to kill defectors from the military during the Vietnam war • Issued a retraction after 2 weeks • Story’s producers were fired • October 2006 CNN broadcast an Iraqi insurgent video attacking US soldiers • "I'm sure the editors are savvy enough to know that when they get a video like this, it's designed less to give you a full and complete view of what's going on in the country than to create a sense of triumphalism for the killers of Americans. That's the intention of that. I think that's hard to dispute.“ • ~Tony Snow, White House Spokesperson

  18. Slogans • The Place for Politics • America's Fastest Growing News Channel • A Fuller Spectrum of News

  19. History • Started July 15, 1996 in a joint partnership between NBC and Microsoft. • First slogan = It’s time to get connected implying utilization of the Internet • Email addressed and phone numbers were displayed regularly • Primetime viewership increased by 61% between 2007 & 2008 • Tim Russert’s death left the channel in a transition period • Not available in all parts of the country due to cable agreements • Not shown worldwide

  20. News Shows • Hardball with Chris Matthews • 4 & 6 pm weekdays • 1600 Pennsylvania Avenue with David Shuster • 5 pm weekdays • Countdown with Keith Olbermann • 7 pm weekdays • The Rachel Maddow Show • 8 pm weekdays

  21. Countdown with Keith Olbermann • Highest rated program on MSNBC • Referred to as the “flagship” of MSNBC • Highly critical of the Bush Administration • Refers to Fox as “Fixed News”, “Fox Noise”, “Faux News” • Hate Bill O’Reilly (the feeling is mutual) • Originally titled Countdown: Iraq with Lester Holt

  22. Controversies • “Worst person in the world” segment on Countdown • Overwhelming majority of ‘nominees’ have been conservatives or members of Bush administration • Most frequent recipient has been Bill O’Reilly • Rudy Giuliani received the Bronze, Silver and Gold awards all in one night on 11/2/07 • There is an absence of guests who disagree with Olbermann

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