1 / 7

How does media affect us as gendered individuals?

How does media affect us as gendered individuals?. dominant critical discourse focuses on media’s representations. women (and people of color) are underrepresented existing representations are stereotypical. stereotyped representations. cultivate a false view of the world

zohar
Download Presentation

How does media affect us as gendered individuals?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How does media affect us as gendered individuals?

  2. dominant critical discourse focuses on media’s representations • women (and people of color) are underrepresented • existing representations are stereotypical

  3. stereotyped representations • cultivate a false view of the world • constitute a primer in dominant (i.e.. traditional) gender roles • normalize and naturalize structural relationships between men and women

  4. dominant critical discourse focuses on media’s representations • women (and people of color) are underrepresented • existing representations are stereotypical • idealized images foster unreasonable comparisons lowered self-esteem, body image issues

  5. problems with focusing on representation • discourse on media representations slips too easily into calls for censorship • prescriptive criticism of artistic products • reductionistic “common sense”: • focus on a media text without examining deeper structures and conditions that make it possible (the historical context) • downplay economy behind the media • oversimplify audience reception (hypodermic-needle media theory)

  6. cultural studies approaches • “The Media” is not a unitary thing: pay attention to context • audience research (ethnography, fan cultures, reception studies) • dominant vs. resistant readings • discourse theory (many discourses internal and external to the media object)

  7. two final propositions • the moral address of advertising discourse • the journalistic double standard—when discourses are “in the true”

More Related