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Fruit Up® Premium The Innovative Sweetening System from WILD FDIN 28 th June 2007 Foods That Manage Weight

Fruit Up® Premium The Innovative Sweetening System from WILD FDIN 28 th June 2007 Foods That Manage Weight. Contents. Sweeteners available What is Fruit Up Premium? What is GI? Claims Market Example. Sweeteners in the Market. Overview of Sweeteners. What is Fruit Up® Premium?.

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Fruit Up® Premium The Innovative Sweetening System from WILD FDIN 28 th June 2007 Foods That Manage Weight

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  1. Fruit Up® PremiumThe Innovative Sweetening System from WILDFDIN 28th June 2007Foods That Manage Weight

  2. Contents • Sweeteners available • What is Fruit Up Premium? • What is GI? • Claims • Market Example

  3. Sweeteners in the Market

  4. Overview of Sweeteners Red dotted line = not approved in EU (2007)

  5. What is Fruit Up® Premium?

  6. What is Fruit Up® Premium? Fruit Up® Premium is a natural sweetening system made from a blend of clear fruit concentratesderived 100% from fruits for beverages/foods with a very low Glycaemic Index and sustainable energy

  7. Raw Material Concen- tration Pasteuri- zation Packa- ging Extraction Clarification Refining Blending Fruit Up® Premium: Naturalness through a 100% Physical Production Process No chemicals, no additives, no enzymes

  8. Fruit Up® Premium: Point Of Difference of Fruit Up Premium vs. other low GI sweeteners Sugar Spectrum Fruit Up® Premium provides the best balanced sugar spectrum1) of all Low GI sweeteners 1) Based on analysis from n>10 batches in 2006 *AIJN data valid for 2006

  9. What is GI?

  10. Glycaemic index • The glycaemic index (GI) is a method of ranking foods on a scale according to the extent to which foods raise blood glucose levels after ingestion • Carbohydrate foods that break down quickly during digestion have the highest GI values - their blood glucose response is fast and high • Carbohydrates which break down slowly, releasing glucose gradually into the bloodstream, have low GI factors

  11. Classification • Low GI 55 or less • Medium GI 56-69 inclusive • High GI 70 or more

  12. Low-GI foods (<55) All-Bran (42) Rye bread (41) Spaghetti (41) Baked beans (48) Apple (38) Carrots (49) Skimmed milk (32) Peanuts (14) High-GI foods (>70) Cornflakes (84) Rice Krispies (82) Bagel (72) White rice (87) Broad beans (79) French fries (75) Parsnip (97) Low- and high-GI foods (values) Prof Henry, Oxford Brookes

  13. GI of different carbohydrates

  14. 200 180 160 hunger! 140 Blood sugar [mg/dl] 120 100 80 60 0 20 40 60 80 100 120 140 160 Time [min] Glucose Effect of pure glucose simplified chart

  15. Smooth blood glucose progression No „peak“in blood glucose Long lasting effect

  16. The Role of GI on Health & Wellbeing • Diabetes • Cardiovascular disease • Obesity Prof Henry, Oxford Brookes – more info available

  17. Claims

  18. Fruit Up® Premium: Declaration and Promotional On-Pack Claims • Fruit Up® Premium allows the following declarations in the ingredient list: • “Fruit extracts” • “Sugars from Fruits” • “Sweetness from Fruits” Fruit Up® Premiumallows the following promotional On-Pack Claims: • Sweetened with fruit extracts • No crystal sugar added • Fruit sweetened • Sweetened with 100% from fruits • With sweetness from fruit • Low GI ‘Sustainable Energy’

  19. One Market Example

  20. Current Market Example with Fruit Up® Premium: “Weight Management Support” Portugal Luso, Forma 7 kcal/100 mlFruit Up Premium, and soluble Fibres Approved through the Portuguese Association of nutritionists: 2 bottles a daysupport weight management Fruit Up® developed by WILD Valencia, Spain; Market Leadership in Near Water & Tasteful Water in Portugal

  21. Opportunities to use Fruit Up® Premium • Near Waters • Energy Drinks • Juice Drinks – also lifts ‘fruitiness’ • Confectionery • Yoghurts • Ice Cream • Baked goods

  22. THANKS Peter Naylor Rudolf Wild Ltd, 900 Capability Green, Luton LU1 3LU peter.naylor@wild.de 01582 875300

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