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Explore the history, current profile, and future outlook of Samsung Electronics, including its strengths, weaknesses, opportunities, and threats in the global market. Discover its competitors and industry analysis, as well as short and long-term recommendations for success.
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By: Sucy Su Moon Mu Rebecca Wu Elaine Yin Kodi Gullickson
Overview • History • Current Profile • Present & Future • SWOT Analysis • Global Market • Competitors • Industry Analysis • Recommendations • Short & Long Term
History • 1938 founded in Taegu, Korea • 1951 Samsung corporation created • 1953-1968 • Hospitals • Insurance • Newspaper • 1969 Samsung Electronics incorporated • 1970-1979 Samsung Industrial Era
History Continued • 1980-1989 Entered technical Marketplace • Aerospace • R&D • 1990-1996 Global Stage • New Management Era • 1997-1999 Digital Frontier • 2000-present Pioneering the Digital Age
Current Profile • Three stars • Imagine the Possibilities • Employs 138,000 People, in 100+ Countries • Samsung Electronics Revenues Topped $89.5 billion • Invest 9% into R&D
Current Profile Continued • Wireless handsets • PDA telecommunications • Teamed up with AT&T • BlackJack II Smart Device
Future Profile • 3 Guinness World Records • SGH-U100 • SCH-B600 • SGH-Z370 • Samsung E848 • Beijing 2008 Olympic Games • Teaming up with Giorgio Armani • Television & Mobile Phone
Strengths Strong Market Position Expanded Business Portfolio Strong Top-Line Growth Opportunities Growing Mobile Phone Sales Weaknesses Capital Expenditure Threats Consolidation of the Telecom Industry High Electrical Prices Competition SWOT Analysis
Global Market • “Machine Sea Tactical” • NO.2 • Mobile Phone • Technical, Fashionable, Smart System • 16-35 Consumer Group • Global • Middle & High-end market • US • High-end • Now global • Low-end
Low-End Products • C188 • China • $70 • C140 • India • $57
United States Market • Biggest market • Low Cost • Production • Totally Control by operator • Purchase Order5,000,000;8,000,000
Advantages Design Personalities High-end market Disadvantages Corporate imagine Prefer Sony-Ericsson Imitate Blackberry Blackjack Advantages & Disadvantages BlackBerry BlackJack
Recent Innovation • “Upstage ” • Double-Sided Music Phone • $149 • 3 months later $80 Outlook Long Way • NO. 1 Mobile Phone Brand
India’s Market • 6,000,000 • Nokia & Motorola increase input • Occupy market • Future • Samsung • Complicated • Low-end products • Relatively high-end influence
China’s Market • 1992 • Production base and R&D center • Close relationship • Operator • Harm profits of the factory’s • Manufacture→ Design Operator→ Deliver Service
Nokia Motorola Iphone Gphone Competitors
Nokia • Founded: Nokia, Finland (1865) • Headquarters: Espoo, Finland • Revenue: €41.121 billion (2006) • Net income: €4.306 billion (2006) • Employees: 112,913 (Sept 2007)
Nokia’s Advantages • Customer loyalty • The huge market share What has Samsung done towards the advantages of Nokia? • Occupy Asian market • Improve quality
Motorola • Founded: 1928 • Headquarters: Schaumburg, Illinois, USA • Revenue: $41.2 billion (2006) • Net income: $4.578 billion (2006) • Employees: 66,000 (Dec 2006)
Why Samsung can rise above Motorola? • Good design • Lots of additional function • Good at sale strategy
Industry Analysis • Changes • Previous • Huge profit • Now • Brutal competition • Price war • Channel war • Small business may be kicked out
Industry Analysis Continued • Development Tendency • Low price • Fashion and thin shape • Multi-function & High technology • GSM • Samsungs Mobile Phone Industry • Good design • Developing quickly • Culture difference
Short-Term Recommendations • Avoid similar products • More products for low extreme market • Do more with functions while not relying on shapes
Long-Term Recommendations • Focus Corporate Culture • Encourage Creation & Innovation • Advocate “Green Products” • Reinforce Products & Consumer Group • Consider Talent as a Vital Factor
Long-Term Recommendations Continued • Pay Attention to Diversity of Staff • Training • Develop the Diversity of Products • Transfer the Managerial Authority to External Talent • Adjust Capital Structure
Thank You! Any Questions?