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Viral marketing isn’t new …

Viral marketing isn’t new …. … it’s just word of mouth. “Giving people a reason to talk about your stuff and making it easier for that conversation to take place.” — Andy Sernovitz, WOM Marketing Association. Examples of Word of Mouth. Why WOM Works. Exponential Wider Distribution

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Viral marketing isn’t new …

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  1. Viral marketing isn’t new …

  2. … it’s just word of mouth. “Giving people a reason to talk about your stuff and making it easier for that conversation to take place.”— Andy Sernovitz, WOM Marketing Association

  3. Examples of Word of Mouth

  4. Why WOM Works • Exponential • Wider Distribution • Voluntary • Honest, Natural, Authentic • Messenger Trusted/Peer • therefore …more credible!

  5. Technology has made WOM even more contagious.

  6. The Downside of WOM • Risk/Exposure • Outside your control • Need for continuous presence • Ongoing management • Challenging to target geographically

  7. Always start with strategy! • Objectives • Audience(s) • Behaviors • Demographics • Psychographics • Technographics • Tactics

  8. 5 T’s of WOM Marketing Talkers Topics Tools Taking Part Tracking

  9. #1 “T” — Talkers “a person like me”

  10. #2 “T” — Topics

  11. 3rd “T” — Tools

  12. #4 “T” — Taking Part

  13. #5 “T” — Tracking

  14. www.gigantic-idea.com 510.451.5500 Lisa Duba lisa@gigantic-idea.com Shana McCracken shana@gigantic-idea.com Stefanie Pruegel stef@gigantic-idea.com

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