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2011 Burlington/Plattsburgh Area Consumer Research

2011 Burlington/Plattsburgh Area Consumer Research. Market Information For WPTZ.com. Presented By: WPTZ-TV. Marshall Marketing. Operating as a Research & Consulting company since 1985 Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane

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2011 Burlington/Plattsburgh Area Consumer Research

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  1. 2011 Burlington/Plattsburgh AreaConsumer Research Market Information For WPTZ.com Presented By: WPTZ-TV

  2. Marshall Marketing • Operating as a Research & Consulting company since 1985 • Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane • Survey over 100 markets annually (75,000+ interviews each year) • Data collection methods available: telephone, mail, online, polling • Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail • Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more www.marshallmarketingusa.com

  3. Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income, County & Ethnic Background, and is compared to projected Census Data. Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more. • Interview Method • Telephone: Random Digit Dialing (RDD) • Listed & Unlisted numbersInternet: Cell Phone Only Participants • Dates of Interviewing • March 28 - April 10, 2011 • In-Tab • 500 Respondents • 18 Years of Age or Older

  4. Distributed Proportionately Marshall Marketing Info: Data may be broken out by individual county or by a group of counties. The Marshall Marketing Data can also be separated by zip code clusters.

  5. GENDER What is your gender?

  6. STANDARD AGE RANGES Would you tell me into which of these groups your age falls? Are you...?

  7. GENDER/AGE GENDER/AGE

  8. HOUSEHOLD INCOME Please stop me when I come to the group in which your total combined household income falls.

  9. EDUCATION What was the last grade in school you had the opportunity to complete?

  10. OCCUPATION What is your occupation?

  11. YEARS/PRESENT COMMUNITY How many years have you lived in your present community?

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