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Cameron Nielsen| cnielsen@ksl | 208.745.2014

Cameron Nielsen| cnielsen@ksl.com | 208.745.2014. Why Advertise Online?. Since 2008, online advertising spending has increased 50%. By 2014, industry professionals agree 1 in 4 local ad dollars will be spent on digital.

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Cameron Nielsen| cnielsen@ksl | 208.745.2014

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  1. Cameron Nielsen| cnielsen@ksl.com | 208.745.2014

  2. Why Advertise Online? • Since 2008, online advertising spending has increased 50%. By 2014, industry professionals agree 1 in 4 local ad dollars will be spent on digital. • According to Forrester Research, by 2016, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.

  3. Who uses KSL.com? *100 is the national average *Source: Quantcast

  4. Who uses DeseretNews.com? *100 is the national average *Source: Quantcast

  5. Why Advertise on KSL.com? • On average receives 300M page views and 6M unique visitors per month. • #1 online marketplace, where consumers and businesses buy and sell a broad variety of goods and services. • A portal to news, weather, traffic, and information through the integration of TV, radio and web. • The largest local media website in the nation and the second largest overall media website.

  6. Why Advertise on DeseretNews.com? • On average receives 30M page views and 3M unique visitors per month. • Generally considered a Faith Based news site • Reaches both local and national audiences- 60% of users are outside the state of Utah, but 60% of the monthly page views are consumed in Utah. • Users generally have a higher household income. • Average time spent on site per user is 13.25 minutes. • Deseret News has a long standing presence as Utah’s premier news source.

  7. Display Advertising 2013 Ad Share*: • National average CTR is .08%, ksl.com is .11% • Display Ad pricing starts at only $100 per month (depending on site section) *Source: Borrell Associates

  8. Display Advertising: Rich Media • Branding- 6 of every 100 people (6%) exposed to rich media engage with the ad unit for over 14 seconds, vs. <.1% who click thru on Flash or static •  Search- 39% lift in brand searches (searches containing brand name) vs. non- expandables and 24% lift in category searches (searches for general terms associated with the category), 49% lift in visits to sites • Driving Site Traffic- 64% lift in view-thru (post-view visit to advertiser’s site), 43% lift in driving key performance indicators • •  Driving Conversion & Sales- Incremental 17% lift in sales among exposed households vs. 5% with non-expandables, Source: Compete and PointRoll

  9. Featured Ads KSL.com offers a Featured Ad in the Classifieds that increases exposure of a particular item or business listing by 5x the amount a regular ad would generally receive. Pricing: 1 Featured ad- $180 2 Featured ads- $360 3 Featured ads- $500

  10. Clients with optimized online business listings see increases of 50% in their calls • 97% of consumers search online for local products and services • 89% of in-store purchasers in key categories have conducted research online • 72% of consumers' purchase decisions are impacted by peer reviews and ratings • Coupons increase your chance of getting new customers by 60% Featured Listings: $100-$1000/Mo Your business always appears at the top of the category page and includes all the Preferred features. Priced by region or state. Spots are limited. Preferred Listings: $59/Month Your business appears just below the Featured Listings. Priced by location. Spots are limited. Basic Listings: Free Your free business listing appears below the Preferred Listings. Display Ads: $100-$1200/Mo Y Your business always appears at the top of the page(“leaderboard”) or on the right side of the page. Priced by region or state.

  11. KSL Local

  12. Video Services • KSL.com is now offering video services. These videos can be very useful in all types of your marketing efforts including: • Embedded into your banner ads • Future commercials • Linked to any Business Directory that allow video’s including KSL Local • Online consumers who watch video are 64% more likely to buy

  13. Mobile Display • Mobile is approximately 40% of internet traffic, increasing daily – BIA Kelsey •  Mobile friendly sites convert up to 2x better than desktop – InSequent • 84% of SMBs with a mobile presence see an increase in new business activity – Web.com •  88% of mobile searchers take action within 24 hours. ~ 70% take action within 1 hour – Google •  94% of users look for local information on their phone and 90% take action as a result – Google • 40% of consumers will go to a competitor’s site after a bad mobile experience – Compuware Mobile Pricing Mobile Ad Impressions- starting at $3 CPM for run-of site, $4 CPM for classified sponsorships, other ad opportunities priced separately Display Ad Creation- $150 per mobile creativeMobile Optimized Sites- $79 set-up fee, $29/mo., $99/hr. optimization

  14. Classifieds Dealer Limits 6-15 Ads $163 16-30 Ads $228 31-50 Ads $325 51-75 Ads $520 76+ Ads $715 • In the Intermountain West, when you think “Classifieds,” you think KSL.com. We are acknowledged leaders in both news content and our classifieds. • The fastest way to get buyers in your doors is by getting your inventory in front of as many engaged buyers as possible. *KSL.com only allows business’ to post 5 free ads at one time.

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