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Choosing the Route To Traveler Information Systems Deployment

Choosing the Route To Traveler Information Systems Deployment. by ITS America ATIS Committee USDOT ITS Joint Program Office Washington State Transportation Center (TRAC). Collection, Consolidation, Dissemination Public-private partnerships Evolving business opportunity

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Choosing the Route To Traveler Information Systems Deployment

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  1. Choosing the Route To Traveler Information Systems Deployment by ITS America ATIS Committee USDOT ITS Joint Program Office Washington State Transportation Center (TRAC)

  2. Collection, Consolidation, Dissemination Public-private partnerships Evolving business opportunity Creating revenue potential for public sector ATIS Overview

  3. New delivery mechanisms Additional information sources Changing mix of participants Emerging public/private partnerships Don’t know ultimate market potential ATIS is Evolving

  4. Sorts out business relationships Describes the local ATIS market Identifies cost and funding sources Lists participants and their roles Accommodates changing needs and technologies The ATIS Business Plan:

  5. Can it be legally implemented? Will it be politically supported? Will it produce the desired level of private sector involvement? Reality Check

  6. No one ATIS business model is appropriate for all regions. .

  7. Availability of infrastructure The need for revenue Jurisdictional complications Legal limitations Willingness to take on risk Many Factors Affect Choices

  8. Capital Operations Planning Competing Perspectives Modes Functions Highway Transit Local Governments Sectors Federal Regional Private Public State

  9. Public and private sectors have significantly different views about what is important.

  10. Private Sector View Public Sector View What’s Important • Return on investment • Regional coverage • National markets • Political & constituent support • Operation of specific facilities • Regional policy goals • Social equity

  11. Public Interest vs Private Interest Crucial Control Systems Public Snow Pass Line (VMS) (HAR) #800 Call In Agency Mission Data Fusion Customized Travel Assistance Individual Driver Route Guidance 6 Year Transportation Improvement Plan Less Critical Private Modest Large Private Business Opportunity

  12. Public sector needs to state its role, then private sector can make its business decisions.

  13. Public Policy or Consumer Market Driven? Public Policy Consumer Market Private Investment Greater Distribution of Benefits PublicControl Greater Market Acceptance More Revenue More Free Information

  14. Greater potential to manage travel demand Can address issues of accessibility and equity More public control More public money required If Public Policy Driven:

  15. Focus is on creating value for customers Aimed at specific market segments Greater potential for private sector revenue More private investment likely If Consumer Market Driven:

  16. Most regions will require continued public support for at least the next few years.

  17. Three ATIS Functions:Who will do what? data collection distribution information fusion

  18. ATIS Business Model Continuum PUBLIC- CENTERED FUSION FRANCHISED FUSION Private Control Private Funding Public Control Public Funding CONTRACTED FUSION COMPETITIVE FUSION

  19. Public Private Data Collection City Trans. Mgt. System Transit Data Fusion Company 1 State Dept. of Trans. Information Distribution Company Company 2 3 Transit $ $ $ City Trans. Mgt. System End Users General Public Data Given Away Data Sold to Customers Public Centered Fusion

  20. Public Private Data Collection City State Company Transit Trans. Dept. of 1 Mgt. Trans. System Data Fusion Data Fusion Company System 1 Information Distribution Company Company Company 1 2 3 State Dept. of Transit Trans. $ $ $ City Trans. Mgt. End Users System General Public Data Given Away Data Sold to Customers Contract Fusion

  21. Public Private Data Collection City State Company Transit Trans. Dept. of 1 Mgt. Trans. System Data Data Fusion Fusion Services Company 2 Information Distribution Data Dissemin -ation Company 3 Services State Dept. of Transit Trans. $ $ $ City Trans. Mgt. End Users $ System General Public Data Given Away Data Sold to Customers Franchised Fusion

  22. Public Private Data Collection City State Transit Trans. Dept. of Mgt. Trans. System Company $ 1 $ $ Data Fusion Company 3 $ Information Distribution Company Company Company $ 1 4 2 State Dept. of Transit Trans. $ $ $ City Trans. Mgt. End Users System $ General Public Data Given Away Data Sold to Customers Competitive Fusion

  23. Participant interactions What data will be provided Use of and restrictions on the data Cost distribution How any revenues will be generated and shared Contracting Mechanisms Govern:

  24. No ONE model is appropriate for all regions Public support required for the next few years Public and private views significantly different Public policy OR consumer market? Resulting ATIS roles Choosing the Route

  25. A Process For Developing ATIS Business Plans Public Sector Private Sector Geographic Size Available Infrastructure MarketPotential Level Of Existing Congestion Available Infrastructure Public Sector Agencies Intended Role of the ATIS Private Companies Level Of Interest Revenue Availability Product Develop-ment MgmtStructure Business Structure (Participant Activities) Legal Constraints PoliticalConstraints Revenue Generation Contractual Relationships D D C C B B Business Plan A A Costs Revenue Business Roles/Relationships

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